"Collaboration brings success; people will support ideas they helped bring to life."
EVP, Head of Growth
If your world seems vanilla, you can count on Cherri to make it into moose tracks. A career-optimist with a knack for seeing what “could be,” Cherri taps her ridiculously expansive knowledge of consumer insights to help your brand reach new heights in consumers’ hearts, minds, stomachs, wallets… you get the idea. Whatever your brand needs to grow, with Cherri on the case, you know it will be innovation worth savoring.
Especially good at: Envisioning (and realizing) a stellar future for brands and beyond. She also rocks at innovation, insights, brand strategy and positioning, naming, private label/store brand development and team leadership.
Favorite part of the work: Uncovering a true human insight. The kind that stops us in our tracks to say, “Yes, that is soooooo true!” Powerful insights really are the “human” inspiration for the best innovations and ideas.
Alter ego: Mary Poppins. “She always knew exactly what the entire family needed, and had a magical (and creative!) solution for whatever it was. From understanding physical needs, like adding a 'spoonful of sugar,' to emotional ones, like knowing how mending a kite can mend a family as well... this kind of insight, intuition and problem solving—with a dash of magic—is what I aspire to bring to our work each day. In a word, supercalifragilisticexpialidocious!”