If your world seems vanilla, you can count on Cherri to make it into moose tracks. A career-optimist with a knack for seeing what “could be,” Cherri taps her ridiculously expansive knowledge of consumer insights to help your brand reach new heights in consumers’ hearts, minds, stomachs, wallets… you get the idea. Whatever your brand needs to grow, with Cherri on the case, you know it will be innovation worth savoring.
Especially good at:
Envisioning (and realizing) a stellar future for brands and beyond. She also rocks at innovation, insights, brand strategy and positioning, naming, private label/store brand development and team leadership.
Favorite part of the work:
Uncovering a true human insight. The kind that stops us in our tracks to say, “Yes, that is soooooo true!” Powerful insights really are the “human” inspiration for the best innovations and ideas.
Alter ego:
Mary Poppins. “She always knew exactly what the entire family needed, and had a magical (and creative!) solution for whatever it was. From understanding physical needs, like adding a 'spoonful of sugar,' to emotional ones, like knowing how mending a kite can mend a family as well... this kind of insight, intuition and problem solving—with a dash of magic—is what I aspire to bring to our work each day. In a word, supercalifragilisticexpialidocious!”
Yesterday, Seed Strategy hosted its signature Leading Ladies event, bringing together a diverse group of female professionals in marketing, innovation and insights. The annual virtual gathering, held on International Women’s Day, gives women in attendance the opportunity to meet, connect with and learn from other women at different points in their career journeys. This year’s […]
Seed Strategy recently hosted its fifth annual Leading Ladies networking event—this time occurring virtually over Zoom. The event took place on International Women’s Day, providing additional reason to celebrate strong women across industries. This signature event brought together women in marketing, innovation and research for an evening of mingling, inspiration and fun. In its second […]
With so much excitement building around Seed’s new SheQ™ Test capability, we sat down with the brains behind the initiative—Cherri Prince and Corey Beilstein—to gain some insight into how the study came to be, how brands can leverage these learnings, and why Seed is ideally suited to partner with brands on this mission.
As part of the month-long celebration of Women’s History, Seed Strategy is excited to announce the launch of a new women-focused insight and growth strategy initiative—The SheQ™ Test: Assessing Your Brand’s Readiness to Win With Women.
In the ongoing quest to elevate our delivery of results-oriented brand strategy and innovation for clients, Seed Strategy is thrilled to announce that Cherri Prince has been promoted to EVP, Head of Growth. This new role capitalizes on Cherri’s expansive knowledge of CPG consumer insights—specifically in food and beverage—as well as her strategic and business […]
