Some compare writing to being a chef. For the sake of this analogy, we 100% agree. Which brings us to Matt. With the creative flair for boiling down disparate ingredients and complex ideas into concise, effective language that has just the right amount of spice, Matt revels in the challenge of cooking up perfectly simmered—and marketable—language that leaves his audience heartily content. Getting hungry yet?
Especially good at:
Creative writing. Ever the creative type (but not the artsy-fartsy type), he’s a natural storyteller—whether the story is true or imagined.
Favorite part of the work:
When something that didn’t exist before, now exists because of the work we’ve done—and makes an impact that people appreciate, understand and feel. At the end of the day, every creative soul yearns to be heard, regardless of the medium.
Alter ego:
A “Choose Your Own Adventure” Novel. “I’m always finding my own way, often going off the map into the less-traveled hinterlands of ideas, ingenuity and innovation. Sometimes you find what you’re looking for. Sometimes you find stuff you didn’t know you were looking for. Either way, if you keep your eyes, ears and your mind open… the journey always leads somewhere worthwhile.”
Every summer, millions of sea turtles make their way home. They travel thousands of miles through the depths, back to the same patch of sand where they hatched as many as 25 years before.
Every story needs characters. Dynamic, multi-dimensional individuals that push the action forward and enrich the narrative with relatable motivations and provocative decisions. But stories aren’t just limited to the pages of a book or the constraints of a screen. Stories are everywhere. Stories permeate our culture and our history.
Groundhog-style, that is. According to Punxsutawney Phil, we’ll be facing a few more weeks of winter this year. But seriously: why should we listen to Phil, anyway? I mean, what does a chubby, furry, nose-wiggling, “whistle pig” (as it’s known, in certain locales) know about winter weather? A lot, actually.
Elevate your success, with deeper understanding Success, in literally any endeavor, depends on how well you understand people. Your customers, your audience, your buyers, your investors—if you really get them, you have a better a chance of really reaching them. But true understanding takes work. You need intuition. You need curiosity and empathy.
Get smart on naming and branding—no law degree required! To be clear, I’m not an attorney. I’m in marketing. And, as a marketer, I’ve named a lot of different things over the years: products, services, ideas, technologies, brands. All of these things need to be trademarked.
