Some compare writing to being a chef. For the sake of this analogy, we 100% agree. Which brings us to Matt. With the creative flair for boiling down disparate ingredients and complex ideas into concise, effective language that has just the right amount of spice, Matt revels in the challenge of cooking up perfectly simmered—and marketable—language that leaves his audience heartily content. Getting hungry yet?
Especially good at:
Creative writing. Ever the creative type (but not the artsy-fartsy type), he’s a natural storyteller—whether the story is true or imagined.
Favorite part of the work:
When something that didn’t exist before, now exists because of the work we’ve done—and makes an impact that people appreciate, understand and feel. At the end of the day, every creative soul yearns to be heard, regardless of the medium.
Alter ego:
A “Choose Your Own Adventure” Novel. “I’m always finding my own way, often going off the map into the less-traveled hinterlands of ideas, ingenuity and innovation. Sometimes you find what you’re looking for. Sometimes you find stuff you didn’t know you were looking for. Either way, if you keep your eyes, ears and your mind open… the journey always leads somewhere worthwhile.”
Get smart on naming and branding—no law degree required! To be clear, I’m not an attorney. I’m in marketing. And, as a marketer, I’ve named a lot of different things over the years: products, services, ideas, technologies, brands. All of these things need to be trademarked.
If nature’s vocal virtuosos can sing their way to market success… so can your brand! Part of the “Business by Nature” Series. Nature is our planet’s original economic system. Plants and animals compete for resources every day, finding clever, innovative ways to stay successful… all while maintaining our planet’s delicate ecological balance.
For cicadas, being innovative is business as usual
Working from home has its share of challenges—especially if you’re the creative type. More often than not, wobbly kitchen tables, makeshift offices and cramped bedroom corners just aren’t “muse worthy” locales. So what is?
Quarantine tips from a real-life introvert It’s safe to say that most (if not all) of us have never experienced anything like COVID-19. Almost overnight, this infinitesimal scourge has wrought inexorable change in our everyday lives—how we work, how we interact, how we entertain ourselves. For some, it’s a struggle; the isolation is stifling.
