Where Clarity Grows

"Learn to see difficulties as challenges, then enjoy overcoming them."

Matt Donahue

Senior Writer

Some compare writing to being a chef. For the sake of this analogy, we 100% agree. Which brings us to Matt. With the creative flair for boiling down disparate ingredients and complex ideas into concise, effective language that has just the right amount of spice, Matt revels in the challenge of cooking up perfectly simmered—and marketable—language that leaves his audience heartily content. Getting hungry yet?

Especially good at:
Creative writing. Ever the creative type (but not the artsy-fartsy type), he’s a natural storyteller—whether the story is true or imagined.

Favorite part of the work:
When something that didn’t exist before, now exists because of the work we’ve done—and makes an impact that people appreciate, understand and feel. At the end of the day, every creative soul yearns to be heard, regardless of the medium.

Alter ego:
A “Choose Your Own Adventure” Novel. “I’m always finding my own way, often going off the map into the less-traveled hinterlands of ideas, ingenuity and innovation. Sometimes you find what you’re looking for. Sometimes you find stuff you didn’t know you were looking for. Either way, if you keep your eyes, ears and your mind open… the journey always leads somewhere worthwhile.”

News Feed

November 23, 2018 Accelerator

Next-Gen Marketing: 5 Insights That Will Help Your Brand Win With Gen-Z Women

By Matt Donahue

Since the launch of The SheQ™ Test, Seed has been busier than ever helping our clients better understand and meet the needs of today’s female consumers. In most circumstances, that has meant focusing specifically on Millennial women—after all, Millennials have become the defining segment of the modern economy. Related

October 2, 2018 Accelerator

Brains-Storm (yes, that’s plural)

By Matt Donahue

Seed’s new continuous innovation platform harnesses the power of co-creation to build better ideas. Sometimes, more really is more. And that’s the idea behind Seed’s unique new digital ideation tool: you get more minds, in more places, doing more thinking. Which leads to more successful, business-changing ideas. Related

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