Accelerator
March 6, 2020
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Future Force: A Powerfully Predictive, Non-Traditional Approach to Idea Screening

Perhaps you’re interested in finding a fast and accurate alternative to traditional idea screening. Or maybe you’ve heard about prediction market research, but haven’t yet taken the plunge. If so, Future Force may be just what you’re looking for.

Future Force is more than just a cool name. It’s a proven prediction market research methodology that efficiently taps into the wisdom of the crowd to identify which ideas will truly move consumers.

Grounded in extensive academic validation, the predictive power of Future Force lies in its unique behavioral economics algorithm. Rather than responding to stimuli with their own personal opinions, participants are asked to forecast how successful they think a given idea will be with a defined subset of consumers (for instance, people who exercise or people who drink juice).

More specifically, participants receive tokens that they use to bet on the success or failure of ideas. The allocation of these tokens measures knowledge and confidence—producing a collective judgment that predicts winning ideas and more reliably pushes ideas apart for decision-making guidance.

By leveraging a projective approach, Future Force allows us to use more natural language than traditional metric surveys do. Not only that, the questioning is self-directed, meaning respondents don’t have to answer every question—only the ones they are most confident in. All of this, along with the gamified nature of the platform, makes for a more relatable, engaging and accurate methodology.

The result? Actionable data that brings traditional metrics to life in the form of probability measures, greater separation from top to bottom AND cross-question/cross-study comparisons.

And speaking of results—they come fast. Market sizes of 350+ and a simple interface produce consistent measures in as few as 2-3 days, with topline results available within hours of market close.

Future Force provides intuitive, actionable decision support for all sorts of stimuli including ideas, category and demographic trends, innovation platforms, concept components, product features and claims, names, logos, pack designs, product forms, advertising and more.

Interested in learning more? Check out our one-pager or give us a call to learn more about what Future Force can do for you.

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Adam Siegel is the Editor of The Accelerator and VP, Creative at Seed Strategy where he draws upon his diverse experience in advertising, research and innovation to craft breakthrough creative and winning concept copy.

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