Despite being widely recognized as one of the biggest drivers of success in today’s economy, innovation is not something that’s generally taught in school or at corporate training seminars. That’s why Seed Strategy crafted this guide. It’s full of helpful tips and tricks from experienced innovators that can help you accelerate through the learning curve and make a smooth transition into any innovation role.
Brands spend an immense amount of time and money getting a new product to market, so it’s critical to give each launch its best shot at success. And if that new launch is targeted to kids or young families, a brand mascot can be an important part of the equation.
There has been a lot written on challenger brands and how to succeed as one. But what if you aren’t a challenger brand? What if you are the brand that is being… challenged? Category leaders often make the mistake of relying on their (typically) larger marketing budgets to play defense and outspend the emerging competition.
Every story needs characters. Dynamic, multi-dimensional individuals that push the action forward and enrich the narrative with relatable motivations and provocative decisions. But stories aren’t just limited to the pages of a book or the constraints of a screen. Stories are everywhere. Stories permeate our culture and our history.
After nearly 2 years of virtual-only versions, many top innovation conferences have returned to an in-person format for 2022. And the good news is that even though we are now officially several months into 2022, there are still plenty of opportunities to catch some of the most inspiring innovation conferences of the year.
After 2 long years of virtual conferences, we were so excited to physically head to Expo West 2022.
