Despite being widely recognized as one of the biggest drivers of success in today’s economy, innovation is not something that’s generally taught in school or at corporate training seminars. That’s why Seed Strategy crafted this guide. It’s full of helpful tips and tricks from experienced innovators that can help you accelerate through the learning curve and make a smooth transition into any innovation role.
Since the launch of The SheQ™ Test, Seed has been busier than ever helping our clients better understand and meet the needs of today’s female consumers. In most circumstances, that has meant focusing specifically on Millennial women—after all, Millennials have become the defining segment of the modern economy.
The Struggle is Real. Brands today face a challenging environment of declining consumer loyalty, as endless new product and shopping options continue to emerge.
