Despite being widely recognized as one of the biggest drivers of success in today’s economy, innovation is not something that’s generally taught in school or at corporate training seminars. That’s why Seed Strategy crafted this guide. It’s full of helpful tips and tricks from experienced innovators that can help you accelerate through the learning curve and make a smooth transition into any innovation role.
A Star Ingredient Thousands of Years in the Making Food ingredient breakthroughs have refashioned how mankind has prepared, stored and enjoyed foods since the beginning of time. For example, in the late 1970s and early 1980s, global trade conditions brought about a revolutionary change to sweeteners used in America.
Every summer, millions of sea turtles make their way home. They travel thousands of miles through the depths, back to the same patch of sand where they hatched as many as 25 years before.
Brands spend an immense amount of time and money getting a new product to market, so it’s critical to give each launch its best shot at success. And if that new launch is targeted to kids or young families, a brand mascot can be an important part of the equation.
There has been a lot written on challenger brands and how to succeed as one. But what if you aren’t a challenger brand? What if you are the brand that is being… challenged? Category leaders often make the mistake of relying on their (typically) larger marketing budgets to play defense and outspend the emerging competition.
Every story needs characters. Dynamic, multi-dimensional individuals that push the action forward and enrich the narrative with relatable motivations and provocative decisions. But stories aren’t just limited to the pages of a book or the constraints of a screen. Stories are everywhere. Stories permeate our culture and our history.
