Where Clarity Grows

"I love finding that magical mix of words that I just know is going to work."

Adam Siegel

VP, Creative

Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.

Especially good at:
Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.

Favorite part of the work:
Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.

Alter ego:
James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”

News Feed

October 28, 2020 Accelerator

Consumers’ Needs are Evolving, And So Should You

By Adam Siegel

Learn How Seed & Burke’s COVID-19 Segmentation Can Help   COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to the way we work, shop and parent. But despite the shared nature of the pandemic, people are reacting to it in very different manners.

September 28, 2020 Accelerator

Donahue Promoted to Creative Director

By Adam Siegel

Seed Strategy is pleased to announce that Matt Donahue has been promoted to Creative Director. In his new role, Donahue will take on an elevated leadership position, guiding the creative vision for key Seed clients.

August 13, 2020 Accelerator

Colorful Creativity

By Adam Siegel

Our uber-talented illustrator, Cherlyn Varga Toth, designed an entire alphabet of fun letters to inspire people to express their colorful creativity. Kids—and kids at heart—can just click and print the images below to color their favorite letters, spell their names or initials, create their own words—or whatever their imaginations dream up.

April 27, 2020 Accelerator

Don’t Let COVID-19 Impact the Health of Your Innovation Efforts

By Adam Siegel

Just because you have to stop traveling or need to work from home, that doesn’t mean you have to pause your innovation efforts. Seed has a full repertoire of proven online tools that can be leveraged locally, nationally or internationally—and they’re ideal for a wide variety of situations, but especially when travel isn’t in the plans.

Give your inbox out-of-the-box thinking (about every two weeks)