Where Clarity Grows

"I love finding that magical mix of words that I just know is going to work."

Adam Siegel

Creative Director

Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.

Especially good at:
Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.

Favorite part of the work:
Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.

Alter ego:
James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”

News Feed

May 9, 2019 Accelerator

Looking Forward to FEI

By Adam Siegel

Boston is preparing to host the Front End of Innovation Conference (FEI)—a premier innovation conference that industry executives rely on to stay on top of trends and create effective innovation roadmaps. Related

April 17, 2019 Accelerator

The Power of Online Co-Creation

By Adam Siegel

We’ve done a lot in the first 12+ years of The Hive’s existence. And no matter what we throw at it, The Hive delivers. Our latest infographic takes a closer look at some of the key facts and figures behind The Hive’s 12+ years of helping our clients create breakthrough innovation.  Related

February 28, 2019 Accelerator

Looking Ahead to Expo West 2019

By Adam Siegel

85,000+ people are preparing to converge in Anaheim, California for Natural Products Expo West, where they’ll get a glimpse of the latest natural and organic offerings in the food, beverage, health and beauty categories. Related

February 26, 2019 Accelerator

A Closer Look at the Thriving Natural Products Category

By Adam Siegel

The natural products category continues to flourish like never before. Our latest infographic, fueled by Seed’s Social Reality Digital Data Exploration, takes a closer look at the influential power of natural claims, which products are driving the category’s growth and what “natural” means to consumers. Related

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