Where Clarity Grows

"I love finding that magical mix of words that I just know is going to work."

Adam Siegel

Creative Director

Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.

Especially good at:
Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.

Favorite part of the work:
Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.

Alter ego:
James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”

News Feed

January 16, 2018 Industry Thinking

The Trouble With Trial Sizes (And What You Can Do About It)

By Adam Siegel

The Case Against Trial Sizes Driving trial is critical for the success of any new product launch. So, it’s no surprise that many marketers turn to trial sizes in order to help boost this all-important metric. But are trial sizes really the right choice when looking to propel a new product to success? Related

November 15, 2017 News

Leading Ladies Returns to the Windy City

By Adam Siegel

Seed Strategy recently hosted another successful Leading Ladies happy hour in Chicago. Nearly 35 women from several Fortune 100 companies and global advertising agencies attended the dynamic networking and mentoring event, which aims to connect those from all parts of their career journeys in order to share experiences, advice and support. Related

October 20, 2017 Industry Thinking

Looking Forward to the 2017 Fast Company Innovation Festival

By Adam Siegel

  The Fast Company Innovation Festival in New York City is just a few short days away. Different than your typical industry conference, The Fast Company Innovation Festival is known for its innovative “fast tracks”—essentially field trips inside some of the hottest companies like Brandless, BuzzFeed, Pinterest, Plated and more. Related

October 19, 2017 Industry Thinking

Previewing Seed’s Trip to TMRE

By Adam Siegel

  In a few short days, more than 1,100 market research and insights execs will travel to Orlando, FL for The Marketing Research Event (TMRE). TMRE provides a place for industry professionals to unite in order to learn about unlocking transformational insights that can serve as a powerful force for business success. Related

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