Where Clarity Grows

"I love finding that magical mix of words that I just know is going to work."

Adam Siegel

VP, Creative

Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.

Especially good at:
Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.

Favorite part of the work:
Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.

Alter ego:
James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”

News Feed

April 5, 2022 Accelerator

Top Innovation Conferences You Can Still Attend in 2022

By Adam Siegel

After nearly 2 years of virtual-only versions, many top innovation conferences have returned to an in-person format for 2022. And the good news is that even though we are now officially several months into 2022, there are still plenty of opportunities to catch some of the most inspiring innovation conferences of the year.

March 10, 2022 Accelerator

Seed Heads South For The Future: A Look Ahead to SXSW 2022

By Adam Siegel

Seed is excited to announce that two brave colleagues will be traveling into the future… by way of Austin, Texas. That’s right, our very own Rob Cherry and Troy Geesaman are jumping into the proverbial DeLorean and heading to the SXSW Conference, where they’ll explore the “2050” programming track.

February 25, 2022 Accelerator

Seed Goes West—To Expo West 2022

By Adam Siegel

55,000+ people are preparing to converge in Anaheim, California for Natural Products Expo West, where they’ll get a glimpse of the latest natural and organic offerings in the food, beverage, health and beauty categories.

September 27, 2021 Accelerator

5 Tips for Developing Flavors for Kids

By Adam Siegel

You wouldn’t think it would be hard to develop foods and beverages for consumers who happily eat their own boogers. But, as every parent knows, kids can be the pickiest (no pun intended!) critics around.

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