Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.
Especially good at:
Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.
Favorite part of the work:
Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.
Alter ego:
James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”
Between our recent article on the impact of story-based strategic narratives and the landscape of ever-shifting challenges our clients now face, there’s been a lot of talk around Seed about how storytelling is more important than ever. With that in mind, I got the idea to ask some of my colleagues about their favorite storytellers…
2020 was the year of the virtual conference, as event organizers were forced to adapt to the realities of COVID-19. 2021 looks to be more of a mixed bag, with some conferences remaining in the digital realm and others hoping to return to an in-person setting.
One could argue that Thanksgiving is the best holiday of the year. An actual holiday dedicated to eating—and counting your blessings and spending time with loved ones, of course.
Learn How Seed & Burke’s COVID-19 Segmentation Can Help COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to the way we work, shop and parent. But despite the shared nature of the pandemic, people are reacting to it in very different manners.
COVID-19 has led to changes in shopping behaviors that have disrupted the retail ecosystem in ways that were previously unimaginable. Despite obvious concerns related to living through a global pandemic, consumers still need to shop for food, clothing, pet supplies and additional everyday essentials.
