Where Clarity Grows

"I love finding that magical mix of words that I just know is going to work."

Adam Siegel

VP, Creative

Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.

Especially good at:
Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.

Favorite part of the work:
Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.

Alter ego:
James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”

News Feed

August 13, 2020 Accelerator

Colorful Creativity

By Adam Siegel

Our uber-talented illustrator, Cherlyn Varga Toth, designed an entire alphabet of fun letters to inspire people to express their colorful creativity. Kids—and kids at heart—can just click and print the images below to color their favorite letters, spell their names or initials, create their own words—or whatever their imaginations dream up.

April 27, 2020 Accelerator

Don’t Let COVID-19 Impact the Health of Your Innovation Efforts

By Adam Siegel

Just because you have to stop traveling or need to work from home, that doesn’t mean you have to pause your innovation efforts. Seed has a full repertoire of proven online tools that can be leveraged locally, nationally or internationally—and they’re ideal for a wide variety of situations, but especially when travel isn’t in the plans.

February 26, 2020 Accelerator

Looking Ahead to Expo West 2020

By Adam Siegel

UPDATE: Organizers of Expo West 2020 have postponed the show due to concerns about CVD-19. The Seed team is looking forward to attending the event on the rescheduled date.   85,000+ people are preparing to converge in Anaheim, California for Natural Products Expo West, where they’ll get a glimpse of the latest natural and organic offerings in […]

February 19, 2020 Accelerator

Mind Mapping: Spin a Web of Powerful Ideas

By Adam Siegel

It’s mid-afternoon. You’ve been in this brainstorm session for half an hour now. After a brief introduction and a flurry of ideas, your team has fallen silent. Once eager, excited eyeballs start to scan the room frantically. For someone—anyone—who can set off a spark and reignite the conversation.

Give your inbox out-of-the-box thinking (about every two weeks)