Where Clarity Grows

"I love finding that magical mix of words that I just know is going to work."

Adam Siegel

VP, Creative

Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.

Especially good at:
Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.

Favorite part of the work:
Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.

Alter ego:
James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”

News Feed

March 6, 2020 Accelerator

Future Force: A Powerfully Predictive, Non-Traditional Approach to Idea Screening

By Adam Siegel

Perhaps you’re interested in finding a fast and accurate alternative to traditional idea screening. Or maybe you’ve heard about prediction market research, but haven’t yet taken the plunge. If so, Future Force may be just what you’re looking for. Future Force is more than just a cool name. It’s a proven prediction market research methodology […]

February 26, 2020 Accelerator

Looking Ahead to Expo West 2020

By Adam Siegel

UPDATE: Organizers of Expo West 2020 have postponed the show due to concerns about CVD-19. The Seed team is looking forward to attending the event on the rescheduled date.   85,000+ people are preparing to converge in Anaheim, California for Natural Products Expo West, where they’ll get a glimpse of the latest natural and organic offerings in […]

February 19, 2020 Accelerator

Mind Mapping: Spin a Web of Powerful Ideas

By Adam Siegel

It’s mid-afternoon. You’ve been in this brainstorm session for half an hour now. After a brief introduction and a flurry of ideas, your team has fallen silent. Once eager, excited eyeballs start to scan the room frantically. For someone—anyone—who can set off a spark and reignite the conversation. Related

January 6, 2020 Accelerator

Previewing Seed + Burke’s Trip to CES 2020

By Adam Siegel

Las Vegas hosts its fair share of trade shows—nearly twice as many as anywhere else in North America—but none may generate more buzz and excitement than CES. This one-of-a-kind show is a veritable all-you-can-eat buffet for manufacturers, developers, marketers, innovators and everyone else who does business in consumer technologies. Related

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