Welcome to the latest edition of The Accelerator!

Creating a relevant point of difference has always been the key to unlocking success for brands, new and old. However, in this time of pivoting consumer needs, behaviors and mindsets, approaching the process with empathy and strategic foresight is more important than ever.

Our featured article takes a closer look at the most pivotal challenges (and opportunities!) for brands looking to create a winning point of difference in the COVID-19 environment.

Also in this issue…

Check out five top online innovation conferences you can still attend this year; learn three ways to reinvent yourself for personal and professional growth; discover five new themes emerging in the better-for-you market; and see how you can win with millennials during (and after) COVID-19.

Wishing you all the best,