Our capabilities provide clarity across all stages of your challenge.

Identify

We define the up-front strategy.

• Business Vision & Strategy
• Segmentation Strategy & Illumination
• Business Model Innovation

We set the direction for brands.

• Brand Positioning & Renovation
• Portfolio & Category Planning

We uncover foundational knowledge.

• Segmentation Definition
• Consumer Journey Mapping
• Qualitative Ethnography
• Optimized Portfolio Modeling

Create

We create new products and services.

• Rapid Product & Service Ideation
• Concept Development
• Photorealistic Creative
• Channel-Driven Ideation & Partnerships
• Thought Leader Ideation Sprints
• Ongoing Innovation Programs

We conquer categories.

• Consumer & Customer Target Expansion
• Category & Domain Expansion

We mine for insights.

• Immersive Qualitative
• Online Video Diaries
• Online Consumer Panels
• Prediction Markets

Optimize

We perfect new concepts.

• Concept Optimization
• Consumer Co-Creation

We conduct agile research.

• Quantitative & Qualitative Concept Vetting
• Accelerated Learning Labs^®
• In-Market Transactional Learning

Launch

We tell compelling business stories.

• Internal Team Alignment
• Data Illumination & Scoreboards
• Video & Print Production
• Customer Selling & Retailer Engagement

We help launch to market.

• Commercial Idea Development
• Customer Experience Development

We track brand success.

• Brand Engagement Tracker