Where Clarity Grows

"When everything’s in place, the team is free to run on all cylinders, and that’s when the magic happens."

Tracy Kelly

SVP, Director of Finance

Behind every project at Seed there are a series of levers, knobs and numbers that make everything else possible. And if you peel back the curtain you’ll find Tracy orchestrating their activation. From technology to forecasting, she directs and reports Seed’s financial operations, as well as develops, optimizes and maintains the mechanics of day-to-day workflow. So yes, she is essentially our own Oz.

Especially good at:
Expertly handling anything that comes her way. Operations, IT, finance, video editing, production management, traffic, proofreading, design… if you need it, Tracy can do it. She’s been in almost every discipline in the agency, which has helped her gain a 360-degree view of the business and what it needs to run successfully—and how to flow with its ever-changing demands.

Favorite part of the work:
Seeing everything run smoothly. It’s exciting, engaging and means everyone’s kicking butt at their jobs.

Alter ego:
MacGyver. “I don’t always have the correct tool kit, but I can problem-solve and take elements from many areas to craft a solution that works. And most of the time, it does.”

Give your inbox out-of-the-box thinking (about every two weeks)