If you need to get somewhere better in a hurry, Taylor combines curiosity and strategic vision in a way that consistently inspires clients to run confidently into the future. Her ability to quickly balance micro and macro elements empowers our team to craft a nimble yet rock-solid foundation with a limitless potential for growth. If you’re ready to get up to speed, then Taylor is the perfect partner for you.
Especially good at: Innovation, consumer research, brand architecture.
Favorite part of the work: Coming up with ideas that can change the game for our clients—propelling them into a new category, connecting them with a new consumer, or allowing them to see a clear path for growth.
Alter ego: A Chef. “Combining a love for bringing ingredients (and people!) together in new and exciting ways, with the freedom to try new things and push boundaries, to create moments, memories and joy through delicious food and flavors.”
Want to earn loyal brand converts and pump up your margins in the process? Stop targeting Millennials (or any other generational group). Seriously. Find out why profiling consumers based on things like behavior, attitudes and needs—instead of demographics—can make a greater impact on your bottom line. Related