Don’t let that smile and perfect hair fool you. As an experienced marketer who has developed brand equities across five continents, Sean specializes in guiding (and gently pushing) clients through the ambiguities of innovation by grounding the experience in solid principles that build certainty and confidence—often by defying established conventions.
Especially good at:
Seeing both sides of the equation. He’s had experience with both agency and client-side marketing, across all sorts of categories, consumer segments and geographical markets. Expertise includes developing product pipelines, brand positions and architecture, marketing strategies, brand expansion plans and meaningful product differentiation.
Favorite part of the work:
Hearing from a client that one of our collaborations has lived on well past the deliverable due date. He also really enjoys seeing the products that we had a hand in developing being enjoyed by consumers. After all, that's the fun part—knowing that our work made a difference for the client team and their end-user.
Alter ego:
Mr. Miyagi (The Karate Kid). “I loved Bruce Lee when I was a kid (still do), but I'm just not that cool (sadly). Mr. Miyagi is calm, he listens before he acts, and he believes if something is worth doing, it's worth doing well. He likes to teach and advise. He also appreciates life and enjoys the simple things that bring joy.”
When we’re about to set something into motion at our house (and I feel a particular urge to make my kids roll their eyes at me) I’ll reach back for an old phrase that was running through the Saturday morning cartoon circuit when I was a kid: “Wonder Twins, Activate!”
At Seed, we regularly blend art and science in nearly everything we do—and there’s probably nothing that requires expertly balancing these two disciplines more than brand positioning. The art in this case centers on abstract dreaming and creativite expression, while the science is all about analysis and strategic decision-making.
Many of us are looking at things with a different perspective now—and rightfully so. Previous lessons provide a fresh, more powerful impact when viewed through the lens of the Covid-19 era.
In the simplest of terms, biodiversity is critical to life on earth. It boosts ecosystem productivity wherein all species have a role to play, no matter how small. However, a loss of biodiversity—that is, the reduction or loss of a species, whether plant or animal—creates unstable ecosystems, and adversely affects our food chain (perhaps irreversibly). […]
Seed Strategy, the growth acceleration firm, is thrilled to announce the promotion of Sean Smyth to Executive Vice President and head of the Strategy Center of Excellence.
