Don’t let that smile and perfect hair fool you. As an experienced marketer who has developed brand equities across five continents, Sean specializes in guiding (and gently pushing) clients through the ambiguities of innovation by grounding the experience in solid principles that build certainty and confidence—often by defying established conventions.
Especially good at:
Seeing both sides of the equation. He’s had experience with both agency and client-side marketing, across all sorts of categories, consumer segments and geographical markets. Expertise includes developing product pipelines, brand positions and architecture, marketing strategies, brand expansion plans and meaningful product differentiation.
Favorite part of the work:
Hearing from a client that one of our collaborations has lived on well past the deliverable due date. He also really enjoys seeing the products that we had a hand in developing being enjoyed by consumers. After all, that's the fun part—knowing that our work made a difference for the client team and their end-user.
Alter ego:
Mr. Miyagi (The Karate Kid). “I loved Bruce Lee when I was a kid (still do), but I'm just not that cool (sadly). Mr. Miyagi is calm, he listens before he acts, and he believes if something is worth doing, it's worth doing well. He likes to teach and advise. He also appreciates life and enjoys the simple things that bring joy.”
Seed Strategy, the growth acceleration firm, is thrilled to announce the promotion of Sean Smyth to Executive Vice President and head of the Strategy Center of Excellence. Related
Clients often come to Seed for help launching new initiatives that will take their businesses to the next level. For better or worse, most business leaders want to tackle these endeavors at warp speed. But faster isn’t always better. Related
