THE JARGONIST: Breaking Down Business’s Buzziest Terms
By Robert Cherry
Co-create verb co-cre-ate (pronounced: kō-krē’āt)
Great ideas are always optimistic. That’s Rob’s code and role as our irrepressible idea leader. He creates an atmosphere of trust, inspiration and enthusiasm to help Seed’s high-performing creative team do their best work on each and every project. While he is amazingly calm on the outside, the ideas he fosters are anything but. Which makes him the perfect upbeat instigator for whatever we’ll be thinking about next.
Especially good at:
Leading creative teams and generating show-stopping ideas (not mutually exclusive). He’s worked across countless brands, categories and capabilities, inspiring teams to achieve their next big thing. Specialties include marketing communications, new-product innovation, brand building, storytelling and more.
Favorite part of the work:
Having played in rock bands for most of his life, he has a passion for creative collaboration. With the right minds in the room, the ideas only get bigger and better faster.
Alter ego:
David Bowie. “I’ve always appreciated Bowie’s ability to synthesize lots of disparate influences into something fresh and new, as well as his generous approach to collaboration. He always brought out the absolute best in the artists he worked with.”
Co-create verb co-cre-ate (pronounced: kō-krē’āt)
We’re thrilled to announce that construction is underway on a building for Seed on the downtown Cincinnati campus of Burke, Inc., our parent company. Read more about the move and our new modern treehouse-inspired space.
Emoji Analysis noun (pronounced ih-moh-jee uh-nal-uh-sis)
Pink tax noun (pronounced pingk taks)
A culture of continuous innovation noun (pronounced ā, kəlCHər, əv, kən’tinyōōəs, inə’vāSH(ə)n)
