Where Clarity Grows

"Alongside the right people, innovation isn't work, it's play."

Robert Cherry

EVP, Chief Creative Officer

Great ideas are always optimistic. That’s Rob’s code and role as our irrepressible idea leader. He creates an atmosphere of trust, inspiration and enthusiasm to help Seed’s high-performing creative team do their best work on each and every project. While he is amazingly calm on the outside, the ideas he fosters are anything but. Which makes him the perfect upbeat instigator for whatever we’ll be thinking about next.

Especially good at:
Leading creative teams and generating show-stopping ideas (not mutually exclusive). He’s worked across countless brands, categories and capabilities, inspiring teams to achieve their next big thing. Specialties include marketing communications, new-product innovation, brand building, storytelling and more.

Favorite part of the work:
Having played in rock bands for most of his life, he has a passion for creative collaboration. With the right minds in the room, the ideas only get bigger and better faster.

Alter ego:
David Bowie. “I’ve always appreciated Bowie’s ability to synthesize lots of disparate influences into something fresh and new, as well as his generous approach to collaboration. He always brought out the absolute best in the artists he worked with.”

News Feed

March 18, 2021 The Fire Theft Project

The Light of Peter Himmelman – The Fire Theft Project

By Robert Cherry

Peter Himmelman started his creative life in avant-garage bands, in Minnesota, but unlocked his artistic core when he wrote a nakedly emotional love song for his dying father, in 1983. Today, after transitioning through a number of creative roles—including composing for TV and children’s music—he’s followed his restless muse to a new role as a lecturer, coach and author, helping others realize their own human potential. “If you cling too closely to what happened in the past and don’t create space for what’s happening now, it’s very difficult to move forward,” he tells Robert Cherry.

February 27, 2019 News

Burke Builds Cincinnati HQ for Seed

By Robert Cherry

We’re thrilled to announce that construction is underway on a building for Seed on the downtown Cincinnati campus of Burke, Inc., our parent company. Read more about the move and our new modern treehouse-inspired space.

Give your inbox out-of-the-box thinking (about every two weeks)