Where Clarity Grows

"Get your hands dirty and elevate the creative process to new heights."

Jeff Johns

SVP, Creative Director

Imagine a temperamental artist without the salty temperament and you pretty much know what makes Jeff tick. Delivering actionable design at lightning speed, Jeff combines his 20 years of industry experience with his passion for consumer-first innovation (and finger-first painting) to inspire compelling creative, from packaging to branding to social media and beyond, with a genial artistic flair that is all his own.

Especially good at:
Delivering distinct and resonant design solutions across a wide range of consumer product categories and environments. Specialties include consumer co-creation, branding, data visualization, social media, new product development and more.

Favorite part of the work:
Collaborating with the team to push the end product way beyond our wildest dreams, delivering something that simplifies consumers’ lives in a fresh way.

Alter ego:
A Grower. “From planting trees, to growing brands, to consistently increasing my painting portfolio, nothing is more fulfilling than planting the seed for the next ‘tree.’ With a little patience, knowledge and persistence, you can grow whatever you put your mind to—and receive the most gratifying reward.”

News Feed

January 10, 2019 Brand Building

Ten Inspiring Innovation Conferences to Check Out in 2019

By Jeff Johns

Offering deep dives on trends, thought-provoking insights and unique networking opportunities, innovation conferences can be one of the richest sources of inspiration for any innovator. And the good news is that there are plenty of strong options to choose from again this year. Related

June 15, 2018 Career Leading

Cherri Prince to Speak at Annual CPSI Conference—Sponsored by Seed

By Jeff Johns

The CPSI (Creative Problem Solving Institute) conference has been inspiring minds and elevating ideas for 64 years—making it the world’s longest-running creativity conference. With hands-on workshops and inspiring speakers, CPSI equips attendees with the skills to master ambiguous challenges and solve complex problems by implementing “deliberate creativity.” Related

February 27, 2018 News

A Brand Born on the Farm, Grows Into a National Success

By Jeff Johns

The Nothing But the Fruit brand (NBTF) was born on the farm—literally. In fact, it’s a brand that enables a nationwide co-op of 905 small family farms to get the natural goodness of their homegrown fruits to an ever-demanding public who’s seeking better-for-you snacks. NBTF’s first product, Real Fruit Bites, is a more wholesome take […]

February 27, 2018 Brand Building

A Brand Born on the Farm, Grows Into a National Success

By Jeff Johns

The Nothing But the Fruit brand (NBTF) was born on the farm—literally. In fact, it’s a brand that enables a nationwide co-op of 905 small family farms to get the natural goodness of their homegrown fruits to an ever-demanding public who’s seeking better-for-you snacks. Related

Give your inbox out-of-the-box thinking (about every two weeks)