Where Clarity Grows

"Let yourself be vulnerable, yet act with intention, and the path will reveal itself."

Erin Mahorney

Senior Strategist

Which is better: the journey or the destination? Trick question, hotshot: it’s both. And to prove it, look no further than Erin. You see, Erin has traveled the world to teach English and understand the world’s tapestry of consumers, leading diverse teams through both front- and back-end innovation and marketing efforts. All combined, Erin’s skills are sure to chart the perfect course for wherever your brand is going next.

Especially good at:
Trusting her gut. Combining an artist’s intuition with her extensive experience across categories, countries and marketing disciplines, Erin can quickly form a strategic perspective that accounts for big-picture goals and nuanced details.

Favorite part of the work:
Cracking the code for a breakthrough. Erin revels in the challenge of seeing holistic business needs and using data and insights to pinpoint the most meaningful next step, for both the brand and its consumers.

Alter ego:
A DJ. “I love to get the party going, so to speak, without being the center of attention myself. There’s something gratifying about having that behind-the-scenes influence and being able to witness everyone having an amazing time.”

News Feed

July 19, 2019 News

Continuously Dream Up Bigger Ideas

By Jeff Johns

  Ideas aren’t a limited-time need—they’re an ongoing input that’s necessary for business-changing breakthroughs. Seed’s Dream Up tool allows you to gather and inspire a diverse online audience to continuously co-create, evaluate and improve fresh ideas. Related

June 27, 2019 Accelerator

Art + Ambiguity

By Jeff Johns

When nearly 400 bright and diverse leaders from all over the globe come together at one of the longest-running creativity conferences on Earth, the passion to create is contagious. As a proud sponsor and attendee of CPSI 2019, the Seed Strategy team organized and led a community art project to celebrate the power of ambiguity. […]

May 17, 2019 Accelerator

5 Biodiverse Ingredients to Inspire Your Next Innovation

By Jeff Johns

Biodiversity is integral to all living things on planet Earth—from the air we breathe to the foods we eat. Healthy, wide-ranging biodiversity boosts ecosystem productivity, while a loss of biodiversity—that is, the reduction or loss of a plant or animal species—creates unstable ecosystems that adversely affect our food chain (perhaps irreversibly). Related

May 9, 2019 Accelerator

Looking Forward to FEI

By Adam Siegel

Boston is preparing to host the Front End of Innovation Conference (FEI)—a premier innovation conference that industry executives rely on to stay on top of trends and create effective innovation roadmaps. Related

April 17, 2019 Accelerator

The Power of Online Co-Creation

By Adam Siegel

We’ve done a lot in the first 12+ years of The Hive’s existence. And no matter what we throw at it, The Hive delivers. Our latest infographic takes a closer look at some of the key facts and figures behind The Hive’s 12+ years of helping our clients create breakthrough innovation.  Related

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