Where Clarity Grows

"Let yourself be vulnerable, yet act with intention, and the path will reveal itself."

Erin Mahorney

Senior Strategist

Which is better: the journey or the destination? Trick question, hotshot: it’s both. And to prove it, look no further than Erin. You see, Erin has traveled the world to teach English and understand the world’s tapestry of consumers, leading diverse teams through both front- and back-end innovation and marketing efforts. All combined, Erin’s skills are sure to chart the perfect course for wherever your brand is going next.

Especially good at:
Trusting her gut. Combining an artist’s intuition with her extensive experience across categories, countries and marketing disciplines, Erin can quickly form a strategic perspective that accounts for big-picture goals and nuanced details.

Favorite part of the work:
Cracking the code for a breakthrough. Erin revels in the challenge of seeing holistic business needs and using data and insights to pinpoint the most meaningful next step, for both the brand and its consumers.

Alter ego:
A DJ. “I love to get the party going, so to speak, without being the center of attention myself. There’s something gratifying about having that behind-the-scenes influence and being able to witness everyone having an amazing time.”

News Feed

January 15, 2019 Industry Thinking

Biodiversity — 3 Ingredients to Know from the Winter Fancy Food Show

By Sean Smyth

In the simplest of terms, biodiversity is critical to life on earth. It boosts ecosystem productivity wherein all species have a role to play, no matter how small. However, a loss of biodiversity—that is, the reduction or loss of a species, whether plant or animal—creates unstable ecosystems, and adversely affects our food chain (perhaps irreversibly). […]

January 11, 2019 Brand Building

From Insights to Jobs-to-be-Done & Innovation Platforms—all in 8 Hours

By Eric Scheer

Our latest workshop with Miami University introduced us to some talented students enrolled in the university’s four-week course on entrepreneurship. This year, the course is focused on creating growth through innovation for the Madisono’s gelato brand—just the type of ambiguity that Seed & Burke thrive on! Related

January 10, 2019 Brand Building

Ten Inspiring Innovation Conferences to Check Out in 2019

By Jeff Johns

Offering deep dives on trends, thought-provoking insights and unique networking opportunities, innovation conferences can be one of the richest sources of inspiration for any innovator. And the good news is that there are plenty of strong options to choose from again this year. Related

January 9, 2019 Industry Thinking

Looking Ahead to Cherri’s EPIC Adventure

By Adam Siegel

Seed’s Cherri Prince is heading to California for the EPIC International Summit—a unique and transformational conference tailored to professionals across a spectrum of industries who are looking to inspire and grow their creative leadership abilities. Related

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