Where Clarity Grows

"I love using design to solve complex problems in the lives of consumers."

Eric Scheer

SVP, Director of Innovation Strategy

Remember those genuinely cool kids in high school? Eric is what they all hoped to be when they grew up. With over 20 years in the industry, Eric is a true creative leader and collaborator, dressed in clothes you wish you were cool enough to wear. His passion for consumer insights and sharply strategic storytelling combine to help make everyone look, sound and perform like the hippest people you know.

Especially good at:
Solving any challenge your brand has. Having been an entrepreneur, combined with extensive branding and design experience, Eric has the know-how to conquer any obstacle. Past category work includes CPG beauty and hair care, CPG food and beverage, apparel, plus various luxury services and products, like hotels and restaurants, cooking equipment and spirits.

Favorite part of the work:
When a design solution makes the consumer’s experience better, happier, clearer or easier.

Alter ego:
A Chameleon. “My career has been shaped by different people, experiences, philosophies and places, which allows me to look back on the past to effectively adapt to the current environment.”

News Feed

January 11, 2019 Accelerator

From Insights to Jobs-to-be-Done & Innovation Platforms—all in 8 Hours

By Eric Scheer

Our latest workshop with Miami University introduced us to some talented students enrolled in the university’s four-week course on entrepreneurship. This year, the course is focused on creating growth through innovation for the Madisono’s gelato brand—just the type of ambiguity that Seed & Burke thrive on! Related

Give your inbox out-of-the-box thinking (about every two weeks)