"I love using design to solve complex problems in the lives of consumers."
SVP, Director of Innovation Strategy
Remember those genuinely cool kids in high school? Eric is what they all hoped to be when they grew up. With over 20 years in the industry, Eric is a true creative leader and collaborator, dressed in clothes you wish you were cool enough to wear. His passion for consumer insights and sharply strategic storytelling combine to help make everyone look, sound and perform like the hippest people you know.
Especially good at: Solving any challenge your brand has. Having been an entrepreneur, combined with extensive branding and design experience, Eric has the know-how to conquer any obstacle. Past category work includes CPG beauty and hair care, CPG food and beverage, apparel, plus various luxury services and products, like hotels and restaurants, cooking equipment and spirits.
Favorite part of the work: When a design solution makes the consumer’s experience better, happier, clearer or easier.
Alter ego: A Chameleon. “My career has been shaped by different people, experiences, philosophies and places, which allows me to look back on the past to effectively adapt to the current environment.”
As an innovation agency, we are often asked by clients to help them leverage new technology to achieve growth. More and more these questions have involved blockchain technology—and the innovative opportunities it can unlock. Related
Our latest workshop with Miami University introduced us to some talented students enrolled in the university’s four-week course on entrepreneurship. This year, the course is focused on creating growth through innovation for the Madisono’s gelato brand—just the type of ambiguity that Seed & Burke thrive on! Related
By Eric Scheer and Lauren Selman The Fast Company Innovation Festival wrapped up on Friday, Oct 25—capping off a week full of unparalleled thought leadership, unique experiences and a lot of steps. 34,550 of them to be precise. Related
When it comes to Key Performance Indicators (KPIs) for innovation, there are four that tend to be the most prevalent—financial returns, portfolio health, productivity and diversity of innovation activities. Related
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