If tinkering were a sport, Chad would be an Olympian. A masterful craftsman, Chad has spent over 25 years helping client teams across brands, industries and strategic challenges to create solid foundations and compelling narratives that drive their business forward. His vast strategic expertise combines with a finely tuned storytelling style to expertly guide clients—whether creating plans and frameworks, finessing their messaging or inspiring applause.
Especially good at:
Pretty much anything your brand needs—innovation, insights, brand strategy and positioning, naming, brand development; be it national, international or regional; retail, CPG, QSR, wholesale, non-profit, B2C or B2B. (We weren’t kidding when we said “anything.”)
Favorite part of the work:
That magic "ah-ha" moment where rich insights and breakthrough ideas come together.
Alter ego:
Indiana Jones. “Combining a passion for exploration with an appreciation for history, he’s not bound by tradition—just respectful of it—yet willing to do whatever it takes to get the job done.”
How to Create Powerful Strategic Narratives That Will Drive Your Business Everyone loves a good story—they’re engaging, interesting and memorable. Even with today’s ever-shrinking attention spans, people are still captivated by a well-crafted story. That’s why, at Seed, we draw inspiration from storytelling to help us create better, more impactful deliverables.
It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish.
