Where Clarity Grows

"You can be an invaluable asset as a beacon of calmness in a stormy sea."

Chad Buecker

EVP, Chief Operating Officer

Contrary to popular belief, a shaved head is not mandatory for success at Seed. It just kind of works out that way (at least for half of the guys). As a disciplined business leader with 25 years of experience across every step of the product-development lifecycle, Chad guides the agency with an approach that’s equal parts passion and precision, making sure things run as smooth as… well, you get the point.

Especially good at:
Pretty much anything your brand needs—innovation, insights, brand strategy and positioning, naming, brand development; be it national, international or regional; retail, CPG, QSR, wholesale, non-profit, B2C or B2B. (We weren’t kidding when we said “anything.”)

Favorite part of the work:
That magic "ah-ha" moment where rich insights and breakthrough ideas come together.

Alter ego:
Indiana Jones. “Combining a passion for exploration with an appreciation for history, he’s not bound by tradition—just respectful of it—yet willing to do whatever it takes to get the job done.”

News Feed

April 4, 2015 Accelerator

6 Ways Innovation is Like Running a Marathon

By Chad Buecker

It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish.

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