Where Clarity Grows

"You can be an invaluable asset as a beacon of calmness in a stormy sea."

Chad Buecker

EVP, Strategic Narration

If tinkering were a sport, Chad would be an Olympian. A masterful craftsman, Chad has spent over 25 years helping client teams across brands, industries and strategic challenges to create solid foundations and compelling narratives that drive their business forward. His vast strategic expertise combines with a finely tuned storytelling style to expertly guide clients—whether creating plans and frameworks, finessing their messaging or inspiring applause.

Especially good at:
Pretty much anything your brand needs—innovation, insights, brand strategy and positioning, naming, brand development; be it national, international or regional; retail, CPG, QSR, wholesale, non-profit, B2C or B2B. (We weren’t kidding when we said “anything.”)

Favorite part of the work:
That magic "ah-ha" moment where rich insights and breakthrough ideas come together.

Alter ego:
Indiana Jones. “Combining a passion for exploration with an appreciation for history, he’s not bound by tradition—just respectful of it—yet willing to do whatever it takes to get the job done.”

News Feed

February 17, 2021 News

A New Chapter: Buecker Pioneers Role as EVP, Strategic Narration

By Chad Buecker

Humans are wired for stories. No matter the context or content, presenting information in story form drives understanding, excitement and recall. More succinctly, stories make us feel connected. That’s why Seed Strategy is pleased to announce that Chad Buecker will be establishing a new role as EVP, Strategic Narration. In this position, Buecker will serve […]

January 26, 2021 Accelerator

How to Leverage Storytelling to Build Better Deliverables

By Chad Buecker

Create Powerful Strategic Narratives That Will Drive Your Business Everyone loves a good story—they’re engaging, interesting and memorable. Even with today’s ever-shrinking attention spans, people are still captivated by a well-crafted story. That’s why, at Seed, we draw inspiration from storytelling to help us create better, more impactful deliverables.

April 4, 2015 Accelerator

6 Ways Innovation is Like Running a Marathon

By Chad Buecker

It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish.

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