Contrary to popular belief, a shaved head is not mandatory for success at Seed. It just kind of works out that way (at least for half of the guys). As a disciplined business leader with 25 years of experience across every step of the product-development lifecycle, Chad guides the agency with an approach that’s equal parts passion and precision, making sure things run as smooth as… well, you get the point.
Especially good at:
Pretty much anything your brand needs—innovation, insights, brand strategy and positioning, naming, brand development; be it national, international or regional; retail, CPG, QSR, wholesale, non-profit, B2C or B2B. (We weren’t kidding when we said “anything.”)
Favorite part of the work:
That magic "ah-ha" moment where rich insights and breakthrough ideas come together.
Alter ego:
Indiana Jones. “Combining a passion for exploration with an appreciation for history, he’s not bound by tradition—just respectful of it—yet willing to do whatever it takes to get the job done.”
It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish.
