Where Clarity Grows

"A great data story starts with uncovering the ‘why.’ That’s when things get interesting."

Catherine Salzman

Insights Strategist

Behind every stat is a story. That’s why Catherine is devoted to looking beyond the numbers to the humans that inspired them. A seasoned data journalist with over 10 years of experience across strategic, media and research disciplines, Catherine leverages her stellar perspective to illuminate vibrant stories that compel action and inspire clarity.

Especially good at:
Infusing data with humanity. Catherine has spent her distinctive career honing her ability to look beyond numbers and charts to uncover the motivations and implications that ultimately build compelling business cases. She’s also particularly savvy with Millennials, media, as well as concept creation and activation.

Favorite part of the work:
When you arrive at a true insight. It’s a magical “ah-ha” moment when all of the data and digging clicks into place, and that little anomaly transforms into a powerful story.

Alter ego:
Jim Henson. “He was an amazing storyteller who brought joy into the world and could make even the most mundane lessons seem fun for any audience.”

Give your inbox out-of-the-box thinking (about every two weeks)