Where Clarity Grows

"At the start, projects can feel like a 10,000-piece puzzle. It's a thrill to find those first few pieces that fit together."

Angela Jones

VP, Creative

For some, writing comes easy. No one likes people like that. Which is why Angela agonizes over every word until it is as close to perfect as the laws of writing allow. A supremely strategic thinker with a fascination with consumer insight, Angela captures the essence of new ideas, helping lead teams towards a fully realized creative vision. And while it never comes easy, she does make it look that way.

Especially good at:
Blending creativity with strategy. She also shines in concept development, innovation and naming.

Favorite part of the work:
Learning everything she can about something new. At the beginning of every project, she loves rolling up her sleeves and digging in. Whether it’s immersing in the target or the category or the tangentially related, she loves getting into the weeds to emerge with all the know-how she needs to create. After all, the more you know…

Alter ego:
Hermione (Harry Potter). “She’s a hard worker, can see both the big picture and the fine details, and is especially good at dreaming up creative solutions to get her and the gang out of whatever pickle they’re in.”

News Feed

March 27, 2019 Accelerator

Seed Grows Big Ideas

By Angela Jones

From the glimmer of inspiration to a fully developed product on shelf, Seed Strategy can help you grow big ideas with staying power. Our proven process provides the ideal framework to bridge strategic rigor and breakthrough creativity, resulting in rock-solid concepts and real-life success stories. Related

March 5, 2019 Accelerator

Is Your Concept Working Hard Enough?

By Angela Jones

A strong concept is a powerful tool. It can help define a product or service, hone a positioning, assess the size of prize, brief developers and inform communication plans. But getting to that strong concept isn’t always easy. Related

January 30, 2019 News

Angela Jones Promoted to VP, Creative

By Angela Jones

Seed Strategy is pleased to announce that Angela Jones has been promoted to VP, Creative. In this new position, Jones will assume a more prominent creative leadership role, continuing to deliver the exceptional work our top clients have come to expect, while helping to grow Seed’s creative department. For over eight years, Jones has consistently […]

June 4, 2018 Accelerator

The 6 Truths of Leading a Creative Culture

By Angela Jones

In nearly every industry, creativity reigns supreme as one of the most sought-after characteristics—for leaders, employees and company culture. But as a leader in your business, it can seem like a daunting task to infuse creativity into your day-to-day operations (things need to get done, after all!). Related

August 10, 2017 Accelerator

How Spinning a Flag Helped Me Grow as a Marketer

By Angela Jones

For five years, I was a member of a world-class drum corps. (No, I am not a drummer.) Drum corps, in the simplest sense, could be described as professional marching band. It’s a team of nearly 200 brass and percussion musicians and color guard performers who rehearse and tour the country for an intense three […]

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