Where Clarity Grows

"At the start, projects can feel like a 10,000-piece puzzle. It's a thrill to find those first few pieces that fit together."

Angela Jones

VP, Creative

For some, writing comes easy. No one likes people like that. Which is why Angela agonizes over every word until it is as close to perfect as the laws of writing allow. A supremely strategic thinker with a fascination with consumer insight, Angela captures the essence of new ideas, helping lead teams towards a fully realized creative vision. And while it never comes easy, she does make it look that way.

Especially good at:
Blending creativity with strategy. She also shines in concept development, innovation and naming.

Favorite part of the work:
Learning everything she can about something new. At the beginning of every project, she loves rolling up her sleeves and digging in. Whether it’s immersing in the target or the category or the tangentially related, she loves getting into the weeds to emerge with all the know-how she needs to create. After all, the more you know…

Alter ego:
Hermione (Harry Potter). “She’s a hard worker, can see both the big picture and the fine details, and is especially good at dreaming up creative solutions to get her and the gang out of whatever pickle they’re in.”

News Feed

November 1, 2019 Brand Building

Defy the Standards: 4 Pioneering Insights from Brandemonium 2019

By Angela Jones

No matter the industry, there was one theme that rang loud and clear through many of the speakers during this year’s Brandemonium conference in Cincinnati, OH: a new era is upon us. From the ways in which marketers look at and connect with consumers, to how brands are built and consumed, the so-called “old ways […]

October 22, 2019 Accelerator

The Modern Treehouse: A Q&A with the Minds Behind Seed Strategy’s New Headquarters

By Angela Jones

A sanctuary for the creative spirit. A purpose-built space for innovation. A catalyst for changing perspectives. These were some of the objectives in mind when Seed’s founder and CEO, Susan Jones, and Seed’s EVP, Chief Strategy Officer, Eric Scheer, set out to collaborate with their team of architects to create the growth acceleration firm’s new […]

March 27, 2019 Accelerator

Seed Grows Big Ideas

By Angela Jones

From the glimmer of inspiration to a fully developed product on shelf, Seed Strategy can help you grow big ideas with staying power. Our proven process provides the ideal framework to bridge strategic rigor and breakthrough creativity, resulting in rock-solid concepts and real-life success stories. Related

March 5, 2019 Accelerator

Is Your Concept Working Hard Enough?

By Angela Jones

A strong concept is a powerful tool. It can help define a product or service, hone a positioning, assess the size of prize, brief developers and inform communication plans. But getting to that strong concept isn’t always easy. Related

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