Without the right words, great ideas may never make it out of your brain. That’s where Angela comes in. A supremely strategic thinker with a knack for crystalizing winning ideas, Angela leverages over a decade of experience to help unlock opportunities and lead teams towards a fully realized creative vision. So next time you have an idea in mind screaming, “Let me out!” Get Angela on the case.
Especially good at:
Blending creativity with strategy. She also shines in concept development, innovation and naming.
Favorite part of the work:
Learning everything she can about something new. At the beginning of every project, she loves rolling up her sleeves and digging in. Whether it’s immersing in the target or the category or the tangentially related, she loves getting into the weeds to emerge with all the know-how she needs to create. After all, the more you know…
Alter ego:
Hermione (Harry Potter). “She’s a hard worker, can see both the big picture and the fine details, and is especially good at dreaming up creative solutions to get her and the gang out of whatever pickle they’re in.”
Yes—everyone is creative. But keeping your creativity at its best isn’t a passive endeavor. (You know what they say… “use it or lose it.”) Whether or not you believe you are especially gifted in the creativity department, it’s essential that all of us continually flex those skills in order to produce great ideas.
Seed Strategy is pleased to announce that Troy Geesaman has joined the growth acceleration firm as SVP, Strategy. Geesaman will leverage his vast innovation and strategy experience to help lead clients to achieving their visions for transformative growth. Geesaman has spent decades on both the client and agency side of the business, leading the development […]
A great segmentation can be a tremendous tool for growth; and a proper illumination can help ensure your organization “meets” your new segments in meaningful ways. However, simply creating catchy segment names and flashy one-pagers won’t be enough to propel your brand to new heights.
It all started with a Pekingese named Noodle. Well, Jess Rona’s career as a dog groomer began long before Noodle, but her public ascent can be traced back to one fluffy, blow-dried, wind-swept moment, captured in a slow-mo Instagram video. Since then, she’s used the platform to elevate her impeccable skill and magnetic energy, casting new light on grooming and the skill required. “I want to be one of the pioneers that shows the world what dog grooming can be,” she tells Angela Jones.
Having a unique and relevant point of difference is nothing new when it comes to building brands with strong consumer relevance and appeal. However, the ways in which consumers view and interact with the world have now changed forever. And with that change, the importance of a point of difference has escalated to new heights.
