For some, writing comes easy. No one likes people like that. Which is why Angela agonizes over every word until it is as close to perfect as the laws of writing allow. A supremely strategic thinker with a fascination with consumer insight, Angela captures the essence of new ideas, helping lead teams towards a fully realized creative vision. And while it never comes easy, she does make it look that way.
Especially good at:
Blending creativity with strategy. She also shines in concept development, innovation and naming.
Favorite part of the work:
Learning everything she can about something new. At the beginning of every project, she loves rolling up her sleeves and digging in. Whether it’s immersing in the target or the category or the tangentially related, she loves getting into the weeds to emerge with all the know-how she needs to create. After all, the more you know…
Alter ego:
Hermione (Harry Potter). “She’s a hard worker, can see both the big picture and the fine details, and is especially good at dreaming up creative solutions to get her and the gang out of whatever pickle they’re in.”
Humans are wired for stories. No matter the context or content, presenting information in story form drives understanding, excitement and recall. More succinctly, stories make us feel connected. That’s why Seed Strategy is pleased to announce that Chad Buecker will be establishing a new role as EVP, Strategic Narration. In this position, Buecker will serve […]
Having a unique and relevant point of difference is nothing new when it comes to building brands with strong consumer relevance and appeal. However, the ways in which consumers view and interact with the world have now changed forever. And with that change, the importance of a point of difference has escalated to new heights.
Seed Strategy is pleased to announce that Maggie Huntwork has joined the growth-acceleration firm as a Strategist. In this role, Huntwork will leverage her comprehensive experience in brand management and lifecycle marketing for one of the nation’s largest retailers to lead cross-functional teams in efforts to achieve their future vision. Huntwork joins Seed with an […]
Procrastination—the sneaky habit we’ve all fallen victim to since before we even knew there was a word for it. But now, in this new era of shifting work-life boundaries, dueling to-do lists and much comfier work attire, it’s plaguing some of us more than ever (speaking for a friend, of course).
No matter the industry, there was one theme that rang loud and clear through many of the speakers during this year’s Brandemonium conference in Cincinnati, OH: a new era is upon us. From the ways in which marketers look at and connect with consumers, to how brands are built and consumed, the so-called “old ways […]
