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October 3, 2018
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Seed Promotes Beder to Strategist

Seed Strategy is proud to announce that Shira Beder has been promoted to Strategist. In this new role, Beder will assume an elevated role in helping shape the strategic trajectory of key client projects.

Beder joined Seed last year after graduating from Indiana University’s Kelley School of Business with degrees in Marketing and Business Analytics, and completing a rigorous summer as an intern with Seed’s strategy team. During her time at Seed, Beder has more than proven herself by effortlessly managing several intricate client challenges, in addition to heading up Seed’s internship program and being a key member of the firm’s typographic quality control team. Her sound strategic vision, passion for consumer learning and data analysis, and gift for storytelling have made her an invaluable asset to the Seed team.

“It’s been a joy to watch Shira grow over the past year into the accomplished and wise strategist she is today,” said Head of Strategy, Sean Smyth. “Her business mastery and insightful approach have helped her become a trusted partner for clients and a leader within Seed. We are excited to see what the future holds for Shira and the agency as a whole.”

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