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June 11, 2013
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Seed Profiled in Indiana University Campaign

Growth acceleration firm Seed Strategy was recently featured in a promotional video for Indiana University’s Kelley School of Business.

Growth acceleration firm Seed Strategy was recently featured in a promotional video for Indiana University’s Kelley School of Business. The 11-minute video, “Kelley Courage,” details the school’s history and students’ experiences, both at the school and after graduation. The video also features several prominent faculty members and alumni, including Seed CEO and Founder Susan Jones. During her segment, Jones shares her initial vision when creating Seed Strategy, how the company has since evolved and how Kelley alumni have contributed to the firm’s success.

“I hire students from Kelley – they are smarter, more driven, more creative, more worldly and better prepared than even I was,” Jones says in the video. “(They) seem like old souls in the business world. They all have this wonderful charisma about them, a warmth and humility, so you feel like you’ve known them for a really long time,” she adds.

Seed’s five IU alumni who star in the clip include CEO and Founder Susan Jones; SVP, Director of Innovation Rolando Archila; Project Director Lauren Gierut; Project Director Brad Mason and Senior Strategist Kevin Namaky.

“We had a lot of fun being part of this opportunity and paying homage to the school that has helped shape us into the people we are today,” Jones said. “For me personally, the lifelong mentors, knowledge and community that I’ve gained from IU have helped chart the course for my career and Seed’s success.”

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