Seed Grows Strategy Team
Seed Strategy, the growth acceleration firm, is pleased to announce the addition of both Lauren Dekker and Shira Beder to the Strategy team as Associate Project Directors. Both Dekker and Beder interned with Seed last summer and have now joined the agency full time.
Dekker is a recent graduate of Indiana University’s Kelley School of Business where she triple-majored in Marketing, Professional Sales and Management. She’s a natural leader with a passion for innovation, as well as connecting with and understanding consumers. She looks forward to continuing the path of growth she began at Seed during her internship by applying the marketing and analysis skills she honed in college.
Beder also graduated from IU’s Kelley School of Business with degrees in Marketing and Business Analytics. She’s a skilled storyteller, combining her creative background with expertise in data and consumer understanding to create compelling narratives grounded in concrete evidence. She is also excited to resume the journey that began during her internship, exploring leadership opportunities and deepening her consumer research experience.
“We are thrilled to have Lauren and Shira back with us full time on the strategy team,” said EVP, Head of Strategy Sean Smyth. “They both have proven themselves to be valuable assets during their time with us last summer, and have already jumped headfirst into contributing to Seed’s strategic and creative horsepower. We look forward to bright things ahead for Lauren, Shira and Seed.”