August 25, 2020
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King Promoted to VP, Strategy

Seed Strategy is delighted to announce the promotion of Erin King to VP, Strategy.

In her new role as VP, Erin will continue to lead clients through brand strategy and innovation challenges with the skill, mastery and leadership she has consistently demonstrated during her tenure at Seed. In addition to her client responsibilities, Erin will also leverage her well-honed strategic perspective to help lead the strategy group.

Over the past year, Erin has managed projects for a diverse group of clients and categories ranging from food and beverage to apparel and durable goods, producing work that has positively impacted her clients’ bottom-line growth. Erin’s mastery of Seed’s process and methodology combined with her experience leveraging popular innovation methods and quantitative analysis has proven that she’s well suited for this leadership role. Erin is greatly valued by clients and peers alike, and her hallmark flexibility, positivity and creative finesse make a positive impact on every project she leads.

“Erin’s fearlessness to take on new and unprecedented challenges has given her all the right skills to tackle the diverse array of work we handle at Seed,” said EVP, Chief Strategy Officer, Eric Scheer.  “I could not ask for a better partner to help build our strategic acumen and expand our influence. We look forward to Erin taking on an even greater leadership role and focusing her vision, passion and talent to help Seed’s top clients stride confidently into the future.”

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