July 12, 2018
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Growing Stronger: Chris Faldetta Joins Seed as SVP, Strategy and Innovation

Seed Strategy is thrilled to announce the addition of Chris Faldetta to the team as SVP, Strategy and Innovation. Faldetta will join Seed’s vibrant Growth Center of Excellence, strengthening and forming new relationships with clients in order to help brands discover their own clear path towards expansive growth.

Faldetta comes to Seed with a breadth of experience that spans both the client and agency sides of the business. Most recently, she has worked client-side as a Senior Director, Brand Strategy helping to build and sharpen in-house strategic capabilities for Fortune 500 CPG companies. Prior to this, Faldetta held the role of VP, Strategy Director at both DDB and FCB Chicago, leading insight and strategy development for iconic brands across a variety of categories.

Throughout her career, Faldetta has had hands-on involvement in all steps of the innovation and brand development process, partnering with cross-functional teams to uncover the magic in a brand, hunt down insights found in data and culture, and identify breakthrough ideas that inspire consumer behavior and buying decisions. This, combined with her brilliant leadership, has helped teams outline and execute the actionable steps required to drive new business growth.

“We are so delighted to bring Chris into the fold,” said Cherri Prince, Seed’s EVP, Head of Growth. “Having spent much of her career on the ‘client side’ of the business, she has a unique ability to truly empathize and understand needs on both sides of the equation, making her a perfect ‘translator’ and valued ally for Seed’s clients, both established and new. We look forward to exciting things ahead for Chris and Seed.”

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