Seed Strategy Life Sciences

Seed is the Growth Acceleration Firm that inspires clarity, illuminating a path to growth.

WE HAVE A BREADTH OF GLOBAL EXPERIENCE IN LIFE SCIENCES


  • PHARMA / BIOTECH

  • VITAMINS & SUPPLEMENTS

  • OTC
    DRUGS

  • MEDICAL DEVICES

  • HEALTHCARE PROVIDERS

OUR CAPABILITIES PROVIDE CLARITY ACROSS ALL STAGES OF YOUR CHALLENGES

  • IDENTIFY

    • Define up-front strategy
    • Set direction for companies and brands
    • Uncover foundational knowledge
  • CREATE

    • Create new products and services
    • Conquer categories
    • Mine for insights
    • Create new brands
  • OPTIMIZE

    • Conduct clarifying research
    • Refine new concepts
  • LAUNCH

    • Tell compelling business stories
    • Help launch to market
    • Track brand success

WE BRING OUR INNOVATION EXPERTISE TO HELP YOU UNLEASH YOURS

  • 1PRODUCT-DRIVEN INNOVATION

    • Materials and components
    • Intuitive design, shapes, colors
    • Human factors
    • Performance and efficacy
    • Jobs-To-Be-Done
    • Packaging and shipping/storage
  • 2BUSINESS MODEL INNOVATION

    • White space opportunities
    • Strategic partner identification
    • New channel access
    • Geographic expansion
    • New market segment entry
  • 3COMMUNICATION-DRIVEN INNOVATION

    • Positioning and claims
    • Compelling messaging to target audience(s):
    • Patients
    • Physicians
    • Payers
    • Pharmacists
    • Procurement
    • Conceptual selling and sales materials
    • Digital marketing

CASE STUDIES

Fast-Tracking Inactive Ideas with Insight-Based Lenses that Helped a Client Best Serve an Aging Population.

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BUSINESS OBJECTIVE:

A leading pharmaceutical company wanted to learn if new Class 1 medical device ideas developed by R&D matched with the needs of end-users—and if so, what the development pipeline should look like.

HUMAN-CENTRIC MISSION:

To better the lives of an aging population faced with the emotionally draining, disruptive realities brought on by decreased mobility.

Seed Used Novel Methods to Assess Innovation Assets and Create an R&D Playbook that was Guided by End-User Learning.

1Synthesize available data for strategic areas of opportunity
A detailed market landscape assesment was created, illuminating the target audience, consumer issues/challenges, trends, competitive activity and emerging technologies.

2Codify a consumer attitidues framework on mobility
Seed met with end-users and professional experts—including physical therapists, medical futurist doctors and medical equipment supply business people—to aid the evaluation.

3Coalesce all learning into an actionable innovation pipeline and inspiring vision for how to move R&D ideas forward

Supercharging an Entrepreneurial Team to Disrupt the Drug-Delivery Status Quo and Improve Patients' Lives.

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BUSINESS OBJECTIVE:

A "start-up" within a Fortune 200 consumer and healthcare company needed to develop the brand, positioning, architecture and communication materials for its novel drug-delivery technology.

HUMAN-CENTRIC MISSION:

To better patients' lives by helping them "triumph over their treatments" for serious conditions.

Seed Created the Brand Identity and Managed its Execution, Helping to Attract the Interest of a Large Biopharmaceutical Company that Recognized the Technology's Potential and Purchased It.

1Crystallized and quantitatively vetted a winning proposition relevant to three distinct audiences—patients, physicians and payers.

2Created a globally vetted and trademarked naming system and brand foundational tools for the new brand and the drug-delivery system's ownable features.

3Built the selling story and marketing materials to excite internal leadership and attract potential pharma partners.

Burke and Seed Strategy Form One of the Largest Employee‑Owned* Decision Sciences and Innovation Agencies in the World

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Burke Healthcare Research
*National Center for Employee Ownership (2018)
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