Industry Thinking

March 5, 2018 Industry Thinking

Countdown to Expo West 2018

It’s that time of year––in just a few short days, 70,000+ attendees will descend upon Anaheim, California for Natural Products Expo West 2018. There, they’ll get a glimpse of the latest natural and organic offerings in the food, beverage, health and beauty categories.

January 16, 2018 Industry Thinking

The Trouble With Trial Sizes (And What You Can Do About It)

The Case Against Trial Sizes Driving trial is critical for the success of any new product launch. So, it’s no surprise that many marketers turn to trial sizes in order to help boost this all-important metric. But are trial sizes really the right choice when looking to propel a new product to success?

October 20, 2017 Industry Thinking

Looking Forward to the 2017 Fast Company Innovation Festival

  The Fast Company Innovation Festival in New York City is just a few short days away. Different than your typical industry conference, The Fast Company Innovation Festival is known for its innovative “fast tracks”—essentially field trips inside some of the hottest companies like Brandless, BuzzFeed, Pinterest, Plated and more.

October 19, 2017 Industry Thinking

Previewing Seed’s Trip to TMRE

  In a few short days, more than 1,100 market research and insights execs will travel to Orlando, FL for The Marketing Research Event (TMRE). TMRE provides a place for industry professionals to unite in order to learn about unlocking transformational insights that can serve as a powerful force for business success.

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