It has been truly inspiring to see the way marketers have adapted to face the challenges presented by COVID-19. As designers, we’ve been particularly drawn to the evolution of packaging design during this unprecedented time.
COVID-19 has led to changes in shopping behaviors that have disrupted the retail ecosystem in ways that were previously unimaginable. Despite obvious concerns related to living through a global pandemic, consumers still need to shop for food, clothing, pet supplies and additional everyday essentials.
We’ve been keeping a watchful eye on the better-for-you audience throughout the pandemic. Early on, we saw a decline in better-for-you search interest and social media conversation, but we were impressed by how quickly the health-conscious audience resumed their previous behaviors.
Quarantine tips from a real-life introvert It’s safe to say that most (if not all) of us have never experienced anything like COVID-19. Almost overnight, this infinitesimal scourge has wrought inexorable change in our everyday lives—how we work, how we interact, how we entertain ourselves. For some, it’s a struggle; the isolation is stifling.
Procrastination—the sneaky habit we’ve all fallen victim to since before we even knew there was a word for it. But now, in this new era of shifting work-life boundaries, dueling to-do lists and much comfier work attire, it’s plaguing some of us more than ever (speaking for a friend, of course).
UPDATE: Organizers of Expo West 2020 have postponed the show due to concerns about CVD-19. The Seed team is looking forward to attending the event on the rescheduled date. 85,000+ people are preparing to converge in Anaheim, California for Natural Products Expo West, where they’ll get a glimpse of the latest natural and organic offerings in […]
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