Industry Thinking

January 28, 2021

Pandemics, Robots and Cybersecurity… Oh My

Top-Trending Business Themes Revealed by Social Listening My colleagues recently asked me to look at what business-related themes have been trending on social media, so we can get a sense of what might be in store for the corporate world in 2021. As the social-listening go-to at Seed, I was happy to oblige.

January 26, 2021

Top Innovation Conferences of 2021

2020 was the year of the virtual conference, as event organizers were forced to adapt to the realities of COVID-19. 2021 looks to be more of a mixed bag, with some conferences remaining in the digital realm and others hoping to return to an in-person setting.

October 19, 2020

Using the 5 Ps to Thrive in Today’s Unique Retail Environment 

COVID-19 has led to changes in shopping behaviors that have disrupted the retail ecosystem in ways that were previously unimaginable. Despite obvious concerns related to living through a global pandemic, consumers still need to shop for food, clothing, pet supplies and additional everyday essentials.

August 12, 2020

5 New Better-For-You Themes Emerging During COVID-19

We’ve been keeping a watchful eye on the better-for-you audience throughout the pandemic. Early on, we saw a decline in better-for-you search interest and social media conversation, but we were impressed by how quickly the health-conscious audience resumed their previous behaviors.

April 29, 2020

Solo Like a Pro

Quarantine tips from a real-life introvert It’s safe to say that most (if not all) of us have never experienced anything like COVID-19. Almost overnight, this infinitesimal scourge has wrought inexorable change in our everyday lives—how we work, how we interact, how we entertain ourselves. For some, it’s a struggle; the isolation is stifling.

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