Co-create verb co-cre-ate (pronounced: kō-krē’āt) Definition: to bring into existence something of mutual value by joining together two or more people previously separated by distinct roles (e.g., marketing and research and development; manufacturer and retail customer; brand and consumer). Approached effectively, co-creation can maximize combined expertise and competencies. Used in a sentence: The brand team co-created […]
More than 1,100 market research and insights execs are about to assemble in Scottsdale, Arizona for The Market Research Event (TMRE). TMRE provides a place for industry professionals to unite in order to learn about unlocking transformational insights that can serve as a powerful force for business success.
From the impact of mobile devices, to the evolution of the shopper experience and the mastering of branding in today’s ultra-connected world, the Seed team collected a wealth of insight and inspiration from Brandemonium 2018.
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