“Interviewer” is just one of the many hats I wear as an Insights Strategist at Seed. But when you consider the role of the interviewer in the realm of what we call “consumer decoding,” that’s a pretty big hat.
At some point in the past decade or so, people realized that food doesn’t need 37 different kinds of sodium to taste good. Call it “clean eating.” Call it common sense. But whatever you call it, it ain’t stopping with food.
A conversation among friends—it’s not exactly what comes to mind when you think “consumer research.” But that kind of relaxed, casual atmosphere is often where you find the richest, most personal insights.
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