Consumer Culture

October 19, 2016

#Trending: Millennials Are On The Rise

For marketers everywhere, there’s no consumer segment hotter right now than Millennials. From their exotic tastes and to their unique spending habits, Millennials are shaking things up—and fast.

August 2, 2015

5 Reasons Why You’d Rather Be Reading BuzzFeed

BuzzFeed’s lists and quizzes have been winning the hearts (and occasionally minds) of Millennial audiences since 2006. We’re here to expose a few of their best-kept secrets.

July 17, 2015

Less is More: Why Low Tech is The Next Big Thing

At some point in the past decade or so, people realized that food doesn’t need 37 different kinds of sodium to taste good. Call it “clean eating.” Call it common sense. But whatever you call it, it ain’t stopping with food.

February 13, 2015

Seed’s Perfect Circle for Qualitative Research

A conversation among friends—it’s not exactly what comes to mind when you think “consumer research.” But that kind of relaxed, casual atmosphere is often where you find the richest, most personal insights.

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