Consumer Culture

October 22, 2019

3 Trends Driving Healthcare Innovation

Years ago, patients would believe anything their doctors told them. Doctors were the ultimate authority and patients didn’t have the knowledge to push back or doubt them. You want to attach leeches to my arm while still covered in the blood of your previous patients? Sure doc, if you say so!

September 11, 2019

3 Ways to Build Sustainability into Your Innovation Pipeline

We see it everywhere: images of aquatic animals eating plastic bags, starving polar bears floating on a thin slab of ice, orphaned wildlife alone and lost in a decimated forest. No matter where we look, we are faced with the glaring negative effects of human activity on our planet.

November 23, 2018

Next-Gen Marketing: 5 Insights That Will Help Your Brand Win With Gen-Z Women

Since the launch of The SheQ™ Test, Seed has been busier than ever helping our clients better understand and meet the needs of today’s female consumers. In most circumstances, that has meant focusing specifically on Millennial women—after all, Millennials have become the defining segment of the modern economy.

September 13, 2017

The Irresistible Draw of Seasonal Products

With summer long gone and the colder weather kicking in, many of us are now cozying up with seasonal fall and winter favorites like the #PSL (pumpkin spice latte). But the seasonal craze isn’t just limited to drinks.

February 10, 2017

Strategic Targeting: Why Marketing to Millennials is All Wrong

Want to earn loyal brand converts and pump up your margins in the process? Stop targeting Millennials (or any other generational group). Seriously. Find out why profiling consumers based on things like behavior, attitudes and needs—instead of demographics—can make a greater impact on your bottom line.



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