For years, female-focused marketing was characterized by “The Three Ps”: Pink, Patronizing, Passive. My, how times have changed. More and more brands are realizing that women are a powerful force, not to be overlooked.
Since the launch of The SheQ™ Test, Seed has been busier than ever helping our clients better understand and meet the needs of today’s female consumers. In most circumstances, that has meant focusing specifically on Millennial women—after all, Millennials have become the defining segment of the modern economy.
With summer long gone and the colder weather kicking in, many of us are now cozying up with seasonal fall and winter favorites like the #PSL (pumpkin spice latte). But the seasonal craze isn’t just limited to drinks.
Want to earn loyal brand converts and pump up your margins in the process? Stop targeting Millennials (or any other generational group). Seriously. Find out why profiling consumers based on things like behavior, attitudes and needs—instead of demographics—can make a greater impact on your bottom line.
I am a consumer in every sense of the word. (I promise, I screen myself out as a research respondent, but the fact is, I am a consumer.) And I confess; like most consumers, I don’t always do what I say I do.