Consumer Culture

December 1, 2022

Season to Taste All-Inclusive Holiday Dinner Guide

Happy holidays! In the spirit of the season, we are excited to share this holiday dinner guide with everything you need to serve up a delicious meal that’s perfect for your next holiday–or even just your next family dinner. And be sure to stay tuned for our annual edition of Season to Taste featuring some […]

April 11, 2022

Brand Mascots: A Powerful Strategic Tool for Kid-Targeted Innovation

Brands spend an immense amount of time and money getting a new product to market, so it’s critical to give each launch its best shot at success. And if that new launch is targeted to kids or young families, a brand mascot can be an important part of the equation.

September 27, 2021

5 Tips for Developing Flavors for Kids

You wouldn’t think it would be hard to develop foods and beverages for consumers who happily eat their own boogers. But, as every parent knows, kids can be the pickiest (no pun intended!) critics around.

January 29, 2021

18 of Our Favorite Storytellers — and How They Inspire Us

Between our recent article on the impact of story-based strategic narratives and the landscape of ever-shifting challenges our clients now face, there’s been a lot of talk around Seed about how storytelling is more important than ever. With that in mind, I got the idea to ask some of my colleagues about their favorite storytellers…

January 28, 2021

Top-Trending Business Themes

Social Listening Reveals a Focus on Pandemics, Robots and Cybersecurity… Oh My My colleagues recently asked me to look at what business-related themes have been trending on social media, so we can get a sense of what might be in store for the corporate world in 2021.

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