Consumer Culture

January 29, 2021

18 of Our Favorite Storytellers — and How They Inspire Us

Between our recent article on the impact of story-based strategic narratives and the landscape of ever-shifting challenges our clients now face, there’s been a lot of talk around Seed about how storytelling is more important than ever. With that in mind, I got the idea to ask some of my colleagues about their favorite storytellers…

January 28, 2021

Top-Trending Business Themes

Social Listening Reveals a Focus on Pandemics, Robots and Cybersecurity… Oh My My colleagues recently asked me to look at what business-related themes have been trending on social media, so we can get a sense of what might be in store for the corporate world in 2021.

October 28, 2020

COVID-19: Consumers’ Needs are Evolving, And So Should You

Learn How Seed & Burke’s COVID-19 Segmentation Can Help   COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to the way we work, shop and parent. But despite the shared nature of the pandemic, people are reacting to it in very different manners.

October 27, 2020

How 3 Holiday Staples Will Look Different in 2020

Despite 2020 being “the year of the cancellation,” the holidays will, in fact, go on as scheduled. Sure the specifics may look a little different, but the true spirit of the season will be on full display as people adapt to make sure that COVID doesn’t cancel their holiday festivities.

April 29, 2020

Solo Like a Pro

Quarantine tips from a real-life introvert It’s safe to say that most (if not all) of us have never experienced anything like COVID-19. Almost overnight, this infinitesimal scourge has wrought inexorable change in our everyday lives—how we work, how we interact, how we entertain ourselves. For some, it’s a struggle; the isolation is stifling.

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