Years ago, patients would believe anything their doctors told them. Doctors were the ultimate authority and patients didn’t have the knowledge to push back or doubt them. You want to attach leeches to my arm while still covered in the blood of your previous patients? Sure doc, if you say so!
We see it everywhere: images of aquatic animals eating plastic bags, starving polar bears floating on a thin slab of ice, orphaned wildlife alone and lost in a decimated forest. No matter where we look, we are faced with the glaring negative effects of human activity on our planet.
For years, female-focused marketing was characterized by “The Three Ps”: Pink, Patronizing, Passive. My, how times have changed. More and more brands are realizing that women are a powerful force, not to be overlooked.
Since the launch of The SheQ™ Test, Seed has been busier than ever helping our clients better understand and meet the needs of today’s female consumers. In most circumstances, that has meant focusing specifically on Millennial women—after all, Millennials have become the defining segment of the modern economy.
With summer long gone and the colder weather kicking in, many of us are now cozying up with seasonal fall and winter favorites like the #PSL (pumpkin spice latte). But the seasonal craze isn’t just limited to drinks.
Want to earn loyal brand converts and pump up your margins in the process? Stop targeting Millennials (or any other generational group). Seriously. Find out why profiling consumers based on things like behavior, attitudes and needs—instead of demographics—can make a greater impact on your bottom line.
