With the hustle and bustle of everyday life, it’s not uncommon to see people with days, weeks, even months planned out in advance. I’m guilty of this and, and even though it can be stressful, it’s something I’m rather proud of.
In this business, “strategic thinking” is a given. OF COURSE you’re thinking strategically—literally everything depends on it. However even if your day is rife with decisions, plans and processes steeped in strategy, it can be easy to fall into autopilot mode, simply executing deliverables and crossing tasks off the list.
Reading has always been a big part of my life, a habit my parents instilled in me at a young age. In fact, some of my earliest (and fondest) memories entail spending entire afternoons slowly paging through massive encyclopedias and children’s science books.
Every brand person has been there—sitting in a meeting when someone from the agency presents a design, strategy or new product idea that is so surprising, they’re just not sure what to think. Is he joking? Did she not get the brief? Does our agency not have a drug screening policy?
Give your inbox out-of-the-box thinking (about every two weeks)