Career Leading

June 21, 2017

The Danger of Expertise

In our business, like any other, expertise is the gold standard for excellence. Getting years under your belt, accolades on your track record and any number of other jargony metaphors is the benchmark for success. But does this accumulation of time and experience really equate to superior performance?

March 25, 2017

Writing for the Reluctant Reader

13 tips to help your writing reach people… who don’t give a #&$! what you have to say. Reading takes effort. You gotta look at words. In sentences. You gotta re-read things. Your subconscious gets restless. And then… you begin to realize… That YouTube video is just a click away. We’ve all been there. Not […]

February 10, 2017

5 Creative Habits For “Non-Creative” People

“I’m not creative.” Sound familiar? If so, you’re not alone. The phrase has become a standard chorus for many, especially those caught up in the day-to-day grind of a “non-creative” job.

February 9, 2017

An Innovator’s Valentine

In honor of Valentine’s Day, our very own Adam Siegel wrote a poem that only an innovator could love. This humorous piece compares his love for his wife to some of the most memorable informercial products of all time. How (oddly) romantic!

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