Brand Building

February 28, 2017

6 Ways Successful Concepts Can Turn Into Failed Products

Before joining Seed Strategy, I worked as an analyst at Nielsen BASES where I learned countless lessons about testing, forecasting and launching new products. Without a doubt, one of the biggest lessons I learned was that research results never guarantee in-market success. Even the best-performing concepts can crash and burn in the real world.

October 19, 2016

Striking a New Emotional Chord

Nearly all brands realize the importance of making an emotional connection with consumers, but the most successful ones are taking a more creative route, weaving emotional elements into their communication in a way that goes beyond the traditional.

May 18, 2016

Innovation: The Key to Fast Growth

In the race for the next great innovation, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth.

April 4, 2016

3 Signs Your Brand Needs a Spring Awakening

Reflecting on this spring season of renewal got me thinking about how brands can often benefit from a spring awakening of their own. With that in mind, I’ve put together a list of 3 signs that your brand might be in need of a spring-like refresh.

April 4, 2015

6 Ways Innovation is Like Running a Marathon

It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish.



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