The Disruptive Octopus: Tentacle 6
Infusion of Entrepreneurial Passion
Brand Building
The Disruptive Octopus: Tentacle 7
Test Market Transactional Learning
The Disruptive Octopus: Tentacle 8
Future-Forward Brand Communication and Experience Testing
3 Tricks to Creating a Disruptive Point of Difference
Truly disruptive innovation is hard to come by. So being tasked with creating a new product or service with a point of difference that disrupts the way things have been done can feel like trying to single-handedly change the world.
The Disruptive Octopus
How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles of Disruptive Innovation to Drive Success This article details how Seed Strategy helped the Ball Corporation turn an innovative product idea into a purpose-driven brand that successfully debuted at professional football’s biggest game—all within eight months.
The Disruptive Octopus
How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles of Disruptive Innovation to Drive Success This article details how Seed Strategy helped the Ball Corporation turn an innovative product idea into a purpose-driven brand that successfully debuted at professional football’s biggest game—all within eight months.
