A strong concept is a powerful tool. It can help define a product or service, hone a positioning, assess the size of prize, brief developers and inform communication plans. But getting to that strong concept isn’t always easy.
The natural products category continues to flourish like never before. Our latest infographic, fueled by Seed’s Social Reality Digital Data Exploration, takes a closer look at the influential power of natural claims, which products are driving the category’s growth and what “natural” means to consumers.
How Sunday’s Coaches Out-Innovate the Competition With the “super” big football game upon us, it is our mandatory duty to insert ourselves into the conversation. Which can be tough to do when you’re an innovation agency (#forcefit). Fortunately, this year is more appropriate than most thanks to the two head coaches involved
As an innovation agency, we are often asked by clients to help them leverage new technology to achieve growth. More and more these questions have involved blockchain technology—and the innovative opportunities it can unlock.
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