Brand Building

January 11, 2019

From Insights to Jobs-to-be-Done & Innovation Platforms—all in 8 Hours

Our latest workshop with Miami University introduced us to some talented students enrolled in the university’s four-week course on entrepreneurship. This year, the course is focused on creating growth through innovation for the Madisono’s gelato brand—just the type of ambiguity that Seed & Burke thrive on!

January 10, 2019

Ten Inspiring Innovation Conferences to Check Out in 2019

Offering deep dives on trends, thought-provoking insights and unique networking opportunities, innovation conferences can be one of the richest sources of inspiration for any innovator. And the good news is that there are plenty of strong options to choose from again this year.

November 28, 2018

SheQ&A: A Conversation with Cherri Prince & Corey Beilstein

With so much excitement building around Seed’s new SheQ™ Test capability, we sat down with the brains behind the initiative—Cherri Prince and Corey Beilstein—to gain some insight into how the study came to be, how brands can leverage these learnings, and why Seed is ideally suited to partner with brands on this mission.

November 23, 2018

Next-Gen Marketing: 5 Insights That Will Help Your Brand Win With Gen-Z Women

Since the launch of The SheQ™ Test, Seed has been busier than ever helping our clients better understand and meet the needs of today’s female consumers. In most circumstances, that has meant focusing specifically on Millennial women—after all, Millennials have become the defining segment of the modern economy.

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