A great segmentation can be a tremendous tool for growth; and a proper illumination can help ensure your organization “meets” your new segments in meaningful ways. However, simply creating catchy segment names and flashy one-pagers won’t be enough to propel your brand to new heights.
For years, cookies were the foundation of digital advertising. Marketers used them to group consumers, improve the user experience and collect data that helped target ads to the right audiences.
At Seed, we regularly blend art and science in nearly everything we do—and there’s probably nothing that requires expertly balancing these two disciplines more than brand positioning. The art in this case centers on abstract dreaming and creativite expression, while the science is all about analysis and strategic decision-making.
Why You Should Approach Social Data Like a Social Scientist
Social Listening Reveals a Focus on Pandemics, Robots and Cybersecurity… Oh My My colleagues recently asked me to look at what business-related themes have been trending on social media, so we can get a sense of what might be in store for the corporate world in 2021.
Slap “virtual” in front of any word and you’re likely to start feeling a sense of dread. You’re not alone. Call it “virtual” fatigue… but the fatigue is quite real. One of the most common offenders? Virtual workshops.
