Brand Building

October 28, 2020

COVID-19: Consumers’ Needs are Evolving, And So Should You

Learn How Seed & Burke’s COVID-19 Segmentation Can Help   COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to the way we work, shop and parent. But despite the shared nature of the pandemic, people are reacting to it in very different manners.

October 27, 2020

How 3 Holiday Staples Will Look Different in 2020

Despite 2020 being “the year of the cancellation,” the holidays will, in fact, go on as scheduled. Sure the specifics may look a little different, but the true spirit of the season will be on full display as people adapt to make sure that COVID doesn’t cancel their holiday festivities.

October 19, 2020

Using the 5 Ps to Thrive in Today’s Retail Environment 

COVID-19 has led to changes in shopping behaviors that have disrupted the retail ecosystem in ways that were previously unimaginable. Despite obvious concerns related to living through a global pandemic, consumers still need to shop for food, clothing, pet supplies and additional everyday essentials.

August 12, 2020

5 New Better-For-You Themes Emerging During COVID-19

We’ve been keeping a watchful eye on the better-for-you audience throughout the pandemic. Early on, we saw a decline in better-for-you search interest and social media conversation, but we were impressed by how quickly the health-conscious audience resumed their previous behaviors.

August 11, 2020

3 Reasons Why Creating a Compelling Point of Difference is More Important Than Ever

Having a unique and relevant point of difference is nothing new when it comes to building brands with strong consumer relevance and appeal. However, the ways in which consumers view and interact with the world have now changed forever. And with that change, the importance of a point of difference has escalated to new heights.


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