Clients often come to Seed for help launching new initiatives that will take their businesses to the next level. For better or worse, most business leaders want to tackle these endeavors at warp speed. But faster isn’t always better.
In today’s highly competitive marketplace, a clear, differentiated brand position is critical to defeating rivals and winning consumers’ hearts, minds and dollars. And, despite how complex the task may seem, it turns out that many of the key principles of positioning are the same as the ones used to run a race.
Soccer fans around the world are rejoicing as the long-awaited FIFA World Cup™ 2014 is finally underway, but they’ll find that the world’s most popular sporting event will showcase more than just the beautiful game.
In the ruthless innovation race, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth. But here’s the thing: most new product innovations crash and burn after a year or two in-market, with only a few making it across the finish […]
Packaging innovation is a great way to build brands, but it is often overlooked. If done right, breakthrough packaging can lead to enduring innovation. What do Sherwin Williams, Pringles, Campbell’s Soup and Coca-Cola have in common?