Brand Building

June 4, 2020

3 Reasons Why Creating a Stellar Point of Difference is More Important Than Ever

Having a unique and compelling point of difference is nothing new when it comes to building brands with strong consumer relevance and appeal. However, the ways in which consumers view and interact with the world have now changed forever. And with that change, the importance of a point of difference has escalated to new heights.

June 1, 2020

Leading Ladies Goes Virtual

Over the past several years, Seed’s series of Leading Ladies networking events have grown in interest and popularity among women in marketing, advertising and innovation who are looking for a fun, casual evening of mingling and mentoring.

April 29, 2020

Solo Like a Pro

Quarantine tips from a real-life introvert It’s safe to say that most (if not all) of us have never experienced anything like COVID-19. Almost overnight, this infinitesimal scourge has wrought inexorable change in our everyday lives—how we work, how we interact, how we entertain ourselves. For some, it’s a struggle; the isolation is stifling.

April 29, 2020

3 Workouts to Exercise Your Creativity

I am a strong believer that creativity is a skill best realized when put into regular practice. Similar to an exercise routine, we may all be able to grind out a workout on occasion, but the more regularly we do it, the easier and more enjoyable it becomes—and the better the results.

April 28, 2020

From Procrastination to Productivity

Procrastination—the sneaky habit we’ve all fallen victim to since before we even knew there was a word for it. But now, in this new era of shifting work-life boundaries, dueling to-do lists and much comfier work attire, it’s plaguing some of us more than ever (speaking for a friend, of course).

April 27, 2020

Don’t Let COVID-19 Impact the Health of Your Innovation Efforts

Just because you have to stop traveling or need to work from home, that doesn’t mean you have to pause your innovation efforts. Seed has a full repertoire of proven online tools that can be leveraged locally, nationally or internationally—and they’re ideal for a wide variety of situations, but especially when travel isn’t in the plans.

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