Brand Building

May 12, 2021

How to Milk Digital Data in A Cookie-Less World

For years, cookies were the foundation of digital advertising. Marketers used them to group consumers, improve the user experience and collect data that helped target ads to the right audiences.

May 6, 2021

Mastering the Art & Science of Brand Positioning

At Seed, we regularly blend art and science in nearly everything we do—and there’s probably nothing that requires expertly balancing these two disciplines more than brand positioning. The art in this case centers on abstract dreaming and creativite expression, while the science is all about analysis and strategic decision-making.

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