Brand Building

January 28, 2021

Pandemics, Robots and Cybersecurity… Oh My

Top-Trending Business Themes Revealed by Social Listening My colleagues recently asked me to look at what business-related themes have been trending on social media, so we can get a sense of what might be in store for the corporate world in 2021. As the social-listening go-to at Seed, I was happy to oblige.

January 28, 2021

Getting Better at Virtual Workshops IRL (In Real Life)

Slap “virtual” in front of any word and you’re likely to start feeling a sense of dread. You’re not alone. Call it “virtual” fatigue… but the fatigue is quite real. One of the most common offenders? Virtual workshops.

January 26, 2021

Top Innovation Conferences of 2021

2020 was the year of the virtual conference, as event organizers were forced to adapt to the realities of COVID-19. 2021 looks to be more of a mixed bag, with some conferences remaining in the digital realm and others hoping to return to an in-person setting.

January 26, 2021

7 Principles For Building Better Deliverables

How to Create Powerful Strategic Narratives That Will Drive Your Business Everyone loves a good story—they’re engaging, interesting and memorable. Even with today’s ever-shrinking attention spans, people are still captivated by a well-crafted story. That’s why, at Seed, we draw inspiration from storytelling to help us create better, more impactful deliverables.

October 28, 2020

Consumers’ Needs are Evolving, And So Should You

Learn How Seed & Burke’s COVID-19 Segmentation Can Help   COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to the way we work, shop and parent. But despite the shared nature of the pandemic, people are reacting to it in very different manners.

October 27, 2020

How 3 Holiday Staples Will Look Different in 2020

Despite 2020 being “the year of the cancellation,” the holidays will, in fact, go on as scheduled. Sure the specifics may look a little different, but the true spirit of the season will be on full display as people adapt to make sure that COVID doesn’t cancel their holiday festivities.

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