Brand Building

May 6, 2021

Mastering the Art & Science of Brand Positioning

At Seed, we regularly blend art and science in nearly everything we do—and there’s probably nothing that requires expertly balancing these two disciplines more than brand positioning. The art in this case centers on abstract dreaming and creativite expression, while the science is all about analysis and strategic decision-making.

January 28, 2021

Top-Trending Business Themes

Social Listening Reveals a Focus on Pandemics, Robots and Cybersecurity… Oh My My colleagues recently asked me to look at what business-related themes have been trending on social media, so we can get a sense of what might be in store for the corporate world in 2021.

January 28, 2021

Getting Better at Virtual Workshops IRL (In Real Life)

Slap “virtual” in front of any word and you’re likely to start feeling a sense of dread. You’re not alone. Call it “virtual” fatigue… but the fatigue is quite real. One of the most common offenders? Virtual workshops.

January 26, 2021

Top Innovation Conferences of 2021

2020 was the year of the virtual conference, as event organizers were forced to adapt to the realities of COVID-19. 2021 looks to be more of a mixed bag, with some innovation conferences remaining in the digital realm and others hoping to return to an in-person setting.

January 26, 2021

How to Leverage Storytelling to Build Better Deliverables

Create Powerful Strategic Narratives That Will Drive Your Business Everyone loves a good story—they’re engaging, interesting and memorable. Even with today’s ever-shrinking attention spans, people are still captivated by a well-crafted story. That’s why, at Seed, we draw inspiration from storytelling to help us create better, more impactful deliverables.

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