Brand Building

September 19, 2022

The Disruptive Octopus

How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles of Disruptive Innovation to Drive Success This article details how Seed Strategy leveraged the 8 tentacles of disruptive innovation to help the Ball Corporation turn an innovative product idea into a purpose-driven brand that successfully debuted at professional football’s biggest game—all within eight months.



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