How gym logic can translate into serious brand building With the New Year quickly fading into memory (along with 99.9% of every resolution), it’s the perfect time to have a really honest talk about getting into shape.
What A Famous Japanese Cleaning Consultant Can Teach Us About Branding I tend to start every year by tidying up my home, and this year—hoping to add a little bit of efficiency and thoughtfulness to the process—I picked up a copy of the bestseller “The Life-Changing Magic of Tidying Up.”
Professional soccer has arrived in Cincinnati. In a big way. And, even if you’re not from Cincinnati, you may have seen one of the club’s dramatic, nationally televised upset victories in the US Open Cup or heard about the team’s success on ESPN’s SportsCenter or in USA Today.
Here’s a hint: it’s probably not the supermarket. The millennials. A segment so large and diverse, it seems almost silly to call it a segment at all. But as a group—in spite of their vast differences—millennials all share one very important thing: immense spending power. And they’re not using it like their parents did.
At Seed, we are charged with helping our clients develop meaningful innovation that helps grow their business. The classic approach to innovation has always focused on new product development as the primary driver of brand growth. However, ongoing changes in consumer behavior and retail channels have flipped the classic approach to brand building on its head
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