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January 29, 2019 Brand Building

Super Innovating

How Sunday’s Coaches Out-Innovate the Competition   With the “super” big football game upon us, it is our mandatory duty to insert ourselves into the conversation. Which can be tough to do when you’re an innovation agency (#forcefit). Fortunately, this year is more appropriate than most thanks to the two head coaches involved

January 29, 2019 Brand Building

Super Innovating: Part I

How Sunday’s Coaches Out-Innovate the Competition   With the “super” big football game upon us, it is our mandatory duty to insert ourselves into the conversation. Which can be tough to do when you’re an innovation agency (#forcefit). Fortunately, this year is more appropriate than most thanks to the two head coaches involved

January 15, 2019 Industry Thinking

Biodiversity — 3 Ingredients to Know from the Winter Fancy Food Show

In the simplest of terms, biodiversity is critical to life on earth. It boosts ecosystem productivity wherein all species have a role to play, no matter how small. However, a loss of biodiversity—that is, the reduction or loss of a species, whether plant or animal—creates unstable ecosystems, and adversely affects our food chain (perhaps irreversibly). […]

January 10, 2019 Career Leading

Ten Inspiring Innovation Conferences to Check Out in 2019

Offering deep dives on trends, thought-provoking insights and unique networking opportunities, innovation conferences can be one of the richest sources of inspiration for any innovator. And the good news is that there are plenty of strong options to choose from again this year.

January 9, 2019 Industry Thinking

Looking Ahead to Cherri’s EPIC Adventure

Seed’s Cherri Prince is heading to California for the EPIC International Summit—a unique and transformational conference tailored to professionals across a spectrum of industries who are looking to inspire and grow their creative leadership abilities.

November 28, 2018 Brand Building

SheQ&A: A Conversation with Cherri Prince & Corey Beilstein

With so much excitement building around Seed’s new SheQ™ Test capability, we sat down with the brains behind the initiative—Cherri Prince and Corey Beilstein—to gain some insight into how the study came to be, how brands can leverage these learnings, and why Seed is ideally suited to partner with brands on this mission.

October 15, 2018 Industry Thinking

Looking Forward to TMRE 2018

More than 1,100 market research and insights execs are about to assemble in Scottsdale, Arizona for The Market Research Event (TMRE). TMRE provides a place for industry professionals to unite in order to learn about unlocking transformational insights that can serve as a powerful force for business success.

October 2, 2018 Brand Building

Brains-Storm (yes, that’s plural)

Seed’s new continuous innovation platform harnesses the power of co-creation to build better ideas. Sometimes, more really is more. And that’s the idea behind Seed’s unique new digital ideation tool: you get more minds, in more places, doing more thinking. Which leads to more successful, business-changing ideas.

October 2, 2018 Industry Thinking

Previewing Seed’s Trip to Medtrade 2018

Hundreds of home medical equipment manufacturers and thousands of home medical equipment providers will be in Atlanta, Georgia for Medtrade 2018—the largest home medical equipment trade show and conference in the United States.

June 15, 2018 Career Leading

Cherri Prince to Speak at Annual CPSI Conference—Sponsored by Seed

The CPSI (Creative Problem Solving Institute) conference has been inspiring minds and elevating ideas for 64 years—making it the world’s longest-running creativity conference. With hands-on workshops and inspiring speakers, CPSI equips attendees with the skills to master ambiguous challenges and solve complex problems by implementing “deliberate creativity.”

June 4, 2018 Career Leading

The 6 Truths of Leading a Creative Culture

In nearly every industry, creativity reigns supreme as one of the most sought-after characteristics—for leaders, employees and company culture. But as a leader in your business, it can seem like a daunting task to infuse creativity into your day-to-day operations (things need to get done, after all!).

March 5, 2018 Industry Thinking

Countdown to Expo West 2018

It’s that time of year––in just a few short days, 70,000+ attendees will descend upon Anaheim, California for Natural Products Expo West 2018. There, they’ll get a glimpse of the latest natural and organic offerings in the food, beverage, health and beauty categories.

February 27, 2018 Brand Building

A Brand Born on the Farm, Grows Into a National Success

The Nothing But the Fruit brand (NBTF) was born on the farm—literally. In fact, it’s a brand that enables a nationwide co-op of 905 small family farms to get the natural goodness of their homegrown fruits to an ever-demanding public who’s seeking better-for-you snacks.

February 14, 2018 Brand Building

Does Your Brand Even Lift, Bro?

How gym logic can translate into serious brand building With the New Year quickly fading into memory (along with 99.9% of every resolution), it’s the perfect time to have a really honest talk about getting into shape.

February 6, 2018

How to Tidy Up Your Brand

What A Famous Japanese Cleaning Consultant Can Teach Us About Branding I tend to start every year by tidying up my home, and this year—hoping to add a little bit of efficiency and thoughtfulness to the process—I picked up a copy of the bestseller “The Life-Changing Magic of Tidying Up.”

January 16, 2018 Industry Thinking

The Trouble With Trial Sizes (And What You Can Do About It)

The Case Against Trial Sizes Driving trial is critical for the success of any new product launch. So, it’s no surprise that many marketers turn to trial sizes in order to help boost this all-important metric. But are trial sizes really the right choice when looking to propel a new product to success?

January 5, 2018 Career Leading

Ten Inspiring Innovation Conferences Happening in 2018

Offering thought-provoking insights, deep dives on trends and unique networking opportunities, innovation conferences can be one of the richest sources of inspiration for any innovator. And the good news is that there are plenty of quality options to choose from this year.

October 31, 2017 Brand Building

How to Kick Your Way Into a Saturated Market

Professional soccer has arrived in Cincinnati. In a big way. And, even if you’re not from Cincinnati, you may have seen one of the club’s dramatic, nationally televised upset victories in the US Open Cup or heard about the team’s success on ESPN’s SportsCenter or in USA Today.

October 31, 2017 Brand Building

Meet Millennials Where They Shop

Here’s a hint: it’s probably not the supermarket. The millennials. A segment so large and diverse, it seems almost silly to call it a segment at all. But as a group—in spite of their vast differences—millennials all share one very important thing: immense spending power. And they’re not using it like their parents did.

October 20, 2017 Industry Thinking

Looking Forward to the 2017 Fast Company Innovation Festival

  The Fast Company Innovation Festival in New York City is just a few short days away. Different than your typical industry conference, The Fast Company Innovation Festival is known for its innovative “fast tracks”—essentially field trips inside some of the hottest companies like Brandless, BuzzFeed, Pinterest, Plated and more.

October 19, 2017 Industry Thinking

Previewing Seed’s Trip to TMRE

  In a few short days, more than 1,100 market research and insights execs will travel to Orlando, FL for The Marketing Research Event (TMRE). TMRE provides a place for industry professionals to unite in order to learn about unlocking transformational insights that can serve as a powerful force for business success.

October 18, 2017 Brand Building

6 Factors Driving the Future of Brand Building

At Seed, we are charged with helping our clients develop meaningful innovation that helps grow their business. The classic approach to innovation has always focused on new product development as the primary driver of brand growth. However, ongoing changes in consumer behavior and retail channels have flipped the classic approach to brand building on its head

September 13, 2017 Consumer Culture

The Irresistible Draw of Seasonal Products

With summer long gone and the colder weather kicking in, many of us are now cozying up with seasonal fall and winter favorites like the #PSL (pumpkin spice latte). But the seasonal craze isn’t just limited to drinks.

August 10, 2017 Career Leading

How Spinning a Flag Helped Me Grow as a Marketer

For five years, I was a member of a world-class drum corps. (No, I am not a drummer.) Drum corps, in the simplest sense, could be described as professional marching band. It’s a team of nearly 200 brass and percussion musicians and color guard performers who rehearse and tour the country for an intense three […]

June 21, 2017

The Danger of Expertise

In our business, like any other, expertise is the gold standard for excellence. Getting years under your belt, accolades on your track record and any number of other jargony metaphors is the benchmark for success. But does this accumulation of time and experience really equate to superior performance?

June 19, 2017

Mind Mapping: Spin a Web of Powerful Ideas

It’s mid-afternoon. You’ve been in this brainstorm session for half an hour now. After a brief introduction and a flurry of ideas, your team has fallen silent. Once eager, excited eyeballs start to scan the room frantically. For someone—anyone—who can set off a spark and reignite the conversation.

March 25, 2017 Career Leading

Writing for the Reluctant Reader

13 tips to help your writing reach people… who don’t give a #&$! what you have to say. Reading takes effort. You gotta look at words. In sentences. You gotta re-read things. Your subconscious gets restless. And then… you begin to realize… That YouTube video is just a click away. We’ve all been there. Not […]

February 28, 2017 Brand Building

6 Ways Successful Concepts Can Turn Into Failed Products

Before joining Seed Strategy, I worked as an analyst at Nielsen BASES where I learned countless lessons about testing, forecasting and launching new products. Without a doubt, one of the biggest lessons I learned was that research results never guarantee in-market success. Even the best-performing concepts can crash and burn in the real world.

February 10, 2017

Strategic Targeting: Why Marketing to Millennials is All Wrong

Want to earn loyal brand converts and pump up your margins in the process? Stop targeting Millennials (or any other generational group). Seriously. Find out why profiling consumers based on things like behavior, attitudes and needs—instead of demographics—can make a greater impact on your bottom line.

February 9, 2017

An Innovator’s Valentine

In honor of Valentine’s Day, our very own Adam Siegel wrote a poem that only an innovator could love. This humorous piece compares his love for his wife to some of the most memorable informercial products of all time. How (oddly) romantic!

October 19, 2016 Brand Building

Striking a New Emotional Chord

Nearly all brands realize the importance of making an emotional connection with consumers, but the most successful ones are taking a more creative route, weaving emotional elements into their communication in a way that goes beyond the traditional.

October 19, 2016 Consumer Culture

#Trending: Millennials Are On The Rise

For marketers everywhere, there’s no consumer segment hotter right now than Millennials. From their exotic tastes and to their unique spending habits, Millennials are shaking things up—and fast.

June 8, 2016 Career Leading

3 Simple Steps to Becoming a Better Improviser

With the hustle and bustle of everyday life, it’s not uncommon to see people with days, weeks, even months planned out in advance. I’m guilty of this and, and even though it can be stressful, it’s something I’m rather proud of.

May 18, 2016

Innovation: The Key to Fast Growth

In the race for the next great innovation, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth.

May 11, 2016

Redefining Modern Campfires

Many of us have heard of the Iliad, the ancient Greek epic that tells the story of Achilles and the city of Troy. It’s an incredible story, filled with tales of valor, ingenuity and resilience.

April 20, 2016

5 Tips for Staying Strategically Svelte

In this business, “strategic thinking” is a given. OF COURSE you’re thinking strategically—literally everything depends on it. However even if your day is rife with decisions, plans and processes steeped in strategy, it can be easy to fall into autopilot mode, simply executing deliverables and crossing tasks off the list.

April 4, 2016

3 Signs Your Brand Needs a Spring Awakening

Reflecting on this spring season of renewal got me thinking about how brands can often benefit from a spring awakening of their own. With that in mind, I’ve put together a list of 3 signs that your brand might be in need of a spring-like refresh.

March 15, 2016

5 Podcasts to Listen to Right Now

As much as I try to keep up to date on the popular business books and manuals out there, I always feel like I’m out of time, behind or just not engaged. Enter my love of podcasts.

December 14, 2015

Tapping Into the Craft Beer Movement

Craft brewers are some of the most innovative people around. From revolutionary brewing processes to unique flavors to one-of-a-kind taproom environments—the bar has definitely been raised.

November 10, 2015 Industry Thinking

Top Ten Takeaways From TMRE 2015

If you have ever been to The Market Research Event (TMRE), you probably know that unless you clone yourself, you are only physically able to attend about 23% of all the sessions.

August 2, 2015

5 Reasons Why You’d Rather Be Reading BuzzFeed

BuzzFeed’s lists and quizzes have been winning the hearts (and occasionally minds) of Millennial audiences since 2006. We’re here to expose a few of their best-kept secrets.

July 18, 2015

Six Books Every Innovator Should Read

Reading has always been a big part of my life, a habit my parents instilled in me at a young age. In fact, some of my earliest (and fondest) memories entail spending entire afternoons slowly paging through massive encyclopedias and children’s science books.

July 17, 2015

Less is More: Why Low Tech is The Next Big Thing

At some point in the past decade or so, people realized that food doesn’t need 37 different kinds of sodium to taste good. Call it “clean eating.” Call it common sense. But whatever you call it, it ain’t stopping with food.

July 16, 2015

Why You Should Become Comfortable with Feeling Uncomfortable

Every brand person has been there—sitting in a meeting when someone from the agency presents a design, strategy or new product idea that is so surprising, they’re just not sure what to think. Is he joking? Did she not get the brief? Does our agency not have a drug screening policy?

June 16, 2015

Five Podcasts That Turbo-Charge Innovative Thinking

I’m a big believer that inspiration breeds innovation. That’s why I try to absorb a wide variety of stimuli nearly every day—it keeps my thinking fresh and helps me grow both personally and professionally.

April 4, 2015

6 Ways Innovation is Like Running a Marathon

It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish.

April 2, 2015

Four Steps to Achieve the Right Tempo

Clients often come to Seed for help launching new initiatives that will take their businesses to the next level. For better or worse, most business leaders want to tackle these endeavors at warp speed. But faster isn’t always better.

March 3, 2015

Ready, Set, Win! Positioning Your Brand for Success

In today’s highly competitive marketplace, a clear, differentiated brand position is critical to defeating rivals and winning consumers’ hearts, minds and dollars. And, despite how complex the task may seem, it turns out that many of the key principles of positioning are the same as the ones used to run a race.

March 2, 2015

The Story of Now, Told in Tech

What’s the best strategy for technological innovation? That depends. Because the story of modern technology is ever changing, and constantly unfolding… with twists, turns and unexpected clues that lead to new discoveries, new capabilities and new horizons.

February 13, 2015

Seed’s Perfect Circle for Qualitative Research

A conversation among friends—it’s not exactly what comes to mind when you think “consumer research.” But that kind of relaxed, casual atmosphere is often where you find the richest, most personal insights.

December 8, 2014

#Trending: Why Millennials Are On The Rise

For marketers everywhere, there’s no consumer segment hotter right now than Millennials. From their exotic tastes and to their unique spending habits, Millennials are shaking things up—and fast. But what makes this specific generation of young adults so special?

November 10, 2014

The Top 10 Tech-Related, Holiday-Themed Top-10 Lists… Of All Time.

Sooner or later, it’s something we all face: you’re looking for the perfect techy top-10 list for the holidays. The one that tops them all. The one that arbitrarily ranks 10 gadgets according to one person’s half-informed, financially biased opinion better than ALL the others.

September 22, 2014

Consumers as Characters: The Method-Acting Approach to Marketing

Having empathy with your consumers is one thing. Being able to intuitively predict their every move is quite another. Angela Capton explores how some of the film industry’s most respected method actors prep for their roles, and how the same techniques could help propel your brand into the spotlight.

September 17, 2014

Your Brain on Tech

Few would argue that technology isn’t having a profound effect on our minds. Even fewer would argue that those effects are actually… positive.

September 6, 2014

SPARKS Creative Inspiration from Joy Williams

We recently spoke with singer-songwriter Joy Williams, one-half of the Grammy-winning duo The Civil Wars, for the newest issue of our interview series about creativity, The Fire Theft Project. Here are a few of the key insights we learned from the conversation.

July 31, 2014

AMAZING ORIGINS | Sci-Fi Origins of Real World Technology

Light-years from Federation space, somewhere beyond the Romulan neutral zone, a Starfleet away team scouts an uncharted world. Local geography, atmospheric composition, electromagnetic activity—there’s a lot they need to know before they can get down to business.

July 30, 2014

SPARKS Creative Inspiration from Vanessa Bayer

We recently spoke with Saturday Night Live actress and comedian Vanessa Bayer for The Fire Theft Project, the interview series we publish on creative fire. Here are a few of the key insights we learned from the conversation. 

June 10, 2014

Innovation Scores Big at The World Cup™

Soccer fans around the world are rejoicing as the long-awaited FIFA World Cup™ 2014 is finally underway, but they’ll find that the world’s most popular sporting event will showcase more than just the beautiful game.

May 5, 2014

THE TECH SET: Disturbing the Technological Peace

We’re all told it’s bad to be disruptive. Don’t disrupt class. Don’t disrupt meetings. Don’t disrupt bingo night at your grandmother’s retirement home. Anything we do to impede the predictable, stable progression of the status quo is seen as social mutiny. But sometimes, it pays to rock the boat.

May 3, 2014

Get in the Innovation Fast Lane

In the ruthless innovation race, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth. But here’s the thing: most new product innovations crash and burn after a year or two in-market, with only a few making it across the finish […]

April 8, 2014

SPARKS Creative inspiration from Wayne Coyne

We recently spoke with the Flaming Lips’ wildly prolific front man for The Fire Theft Project, the new interview series we publish on creative fire. Here are a few of the key insights we learned from the conversation.

February 10, 2014

The 7 Strategies for Fast Competition

When directing your brand or business, do you ever feel like you’re running a never-ending race, constantly pushing farther and faster just to keep up?

February 10, 2014

Project Management: Conquer the Unexpected

Attending to the many details of a fast-moving project can feel like a juggling act at times. Project Director Kate Mathers offers a strategy for keeping all the pins in the air—even when you’re thrown a few new ones.

February 10, 2014

Proven Strategies to Boost Creative Power

Creativity. You either got it or you don’t. Right? Wrong. Seed’s Young Lee and Jen Hill show proven ways to get more from your mind—and the brains on your team.

January 27, 2014

SPARKS Creative inspiration from Fred Armisen

We recently spoke with Portlandia star and co-creator Fred Armisen for the premiere issue of The Fire Theft Project, our new interview series on creative fire. Here are a few of the key insights we learned from the conversation.

November 7, 2013

THE TECH SET. Machines Ruling Our World. HOLIDAY EXCLUSIVE

‘Tis the season… to realize you can’t possibly get the lights up, dinner made, tree decorated and snow shoveled in time for the in-laws to arrive. But that’s okay. Technology is advancing. And soon—with a few clicks, beeps and a AA battery (or two)—you might actually stand a chance of winning the “Holiday Rat Race.” 

October 24, 2013

SCHIZOPHONIA! An Intro to Music’s Alter Egos

Countless musicians have created personas for themselves— that’s par for the course—but only an elite few have had the vision and testicular fortitude to assume an entirely new identity midstream. Robert Cherry unmasks the best—and the rest.

October 23, 2013

How To Disappear Completely–And Find Your Creative Peak

The biggest barrier to a creative breakthrough could be staring you right in the face. Robert Cherry explores a radical approach shared by a creative elite—a method, strangely enough, you yourself have already practiced.

October 23, 2013

Four Creativity Lessons You Learned Before Kindergarten

We were all born infinitely creative. Don’t believe me? Sound like too broad a statement? Think back to that imaginary friend you played with for hours on end. Recall the secret missions you carried out in your backyard.

October 23, 2013

THE TECH SET. Machines Ruling Our World.

We’ve all heard it. At some point, we’ve probably all said it: Technology is making us dumber. Computers do all the work, real creative genius is all but gone… lost in a sea of technological shortcuts.

October 23, 2013

THE TECH SET. Machines Ruling our World.

These days, flying’s not always first class. But change is on the horizon—and we’re talkin’ a lot more than just extra legroom. Here’s a sneak peek at ten emerging technologies that will help make the skies friendly again.

October 20, 2013

5 on 5 with Susan Jones

The best managers are able to use each employee’s unique skill set and original thinking to increase the overall profitability of a business. Watch the video where we catch up with Seed Strategy CEO and President Susan Jones to discuss how employers can recruit and harness talent to “capitalize on creativity.”

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