Just because you have to stop traveling or need to work from home, that doesn’t mean you have to pause your innovation efforts. Seed has a full repertoire of proven online tools that can be leveraged locally, nationally or internationally—and they’re ideal for a wide variety of situations, but especially when travel isn’t in the plans.
We’ve been keeping a watchful eye on the better-for-you audience throughout the pandemic. Early on, we saw a decline in better-for-you search interest and social media conversation, but we were impressed by how quickly the health-conscious audience resumed their previous behaviors.
Good news: things may look a little bit different right now, but you can still get access to plenty of innovation conferences with thought-provoking insights, trends and unique networking opportunities—this time all from the safety and convenience of your own computer.
Having a unique and relevant point of difference is nothing new when it comes to building brands with strong consumer relevance and appeal. However, the ways in which consumers view and interact with the world have now changed forever. And with that change, the importance of a point of difference has escalated to new heights.
There’s no doubt that the current environment is challenging all of us to do things outside of our formal roles. And I’d argue that no one has embraced these circumstances more than my colleague, Sybil Schooler.
Chief Executive Officer, President & Founder
EVP, Chief Operating Officer
EVP, Chief Creative Officer
EVP, Chief Strategy Officer
EVP, Head of Strategy
EVP, Head of Growth
SVP, Behavior and Research Design
SVP, Director of Finance
SVP, Creative Director
Seed Strategy is pleased to announce that Matt Donahue has been promoted to Creative Director. In his new role, Donahue will take on an elevated leadership position, guiding the creative vision for key Seed clients.
Seed Strategy is delighted to announce the promotion of Erin King to VP, Strategy. In her new role as VP, Erin will continue to lead clients through brand strategy and innovation challenges with the skill, mastery and leadership she has consistently demonstrated during her tenure at Seed.
