Just because you have to stop traveling or need to work from home, that doesn’t mean you have to pause your innovation efforts. Seed has a full repertoire of proven online tools that can be leveraged locally, nationally or internationally—and they’re ideal for a wide variety of situations, but especially when travel isn’t in the plans.
Many of us are looking at things with a different perspective now—and rightfully so. Previous lessons provide a fresh, more powerful impact when viewed through the lens of the Covid-19 era.
As we strive to find a new “normal” in the wake of COVID-19, I am reminded of an article I wrote a while back about resilience. In it, I explored how the principles of resilience apply to people and brands facing challenging times.
Having a unique and compelling point of difference is nothing new when it comes to building brands with strong consumer relevance and appeal. However, the ways in which consumers view and interact with the world have now changed forever. And with that change, the importance of a point of difference has escalated to new heights.
The evolving new normal brings a range of unfamiliar, hard to describe feelings. These feelings often seem noisy and confusing. And this noise often leads to frustration as a result of having feelings that can’t be explained.
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Seed Strategy is pleased to announce that Maggie Huntwork has joined the growth-acceleration firm as a Strategist. In this role, Huntwork will leverage her comprehensive experience in brand management and lifecycle marketing for one of the nation’s largest retailers to lead cross-functional teams in efforts to achieve their future vision. Huntwork joins Seed with an […]
Seed Strategy is pleased to announce that Kulpreet Kaur has joined the firm as a Senior Strategist. In this role, Kaur will leverage her vast and varied experience in brand-building and strategy development to help lead client teams to clear, actionable solutions. Kaur comes to Seed with over 10 years of CPG, client-side experience in […]
