Where Clarity Grows

"It’s so interesting to translate consumer behaviors into the foundation of strong, meaningful ideas."

Stephanie O’Brien

Project Director

Are strategists born or learned? When it comes to Stephanie, we think it’s both. As a seriously strategic thinker and curious soul, she occupies the sweet spot between natural ability and unquenchable desire to understand the evolving nuances of consumer motivation. This would explain her talent for crafting strong, actionable brand strategies. But if you asked Stephanie, she would say that there’s always more to it.

Especially good at:
Serving your brand. That includes innovation, consumer insights, CPG, marketing, brand and product strategy, social media, content generation and strategy, public relations and international business.

Favorite part of the work:
Consumer research. She finds it interesting to understand what motivates consumers, and then have the opportunity to translate that learning into the foundation for strong, meaningful ideas.

Alter ego:
Monica Geller-Bing (Friends). “She’s bit neurotic, but not afraid to admit it! Like Monica, I LOVE organization and planning, but also love to think creatively. I am passionate and hard working in my career and also in my relationships with family and friends—remembering the little things can have the biggest impact. On top of all that, I am not afraid to be a goof and have fun!”

News Feed

June 19, 2017 Career Leading

Mind Mapping: Spin a Web of Powerful Ideas

By Stephanie O'Brien

It’s mid-afternoon. You’ve been in this brainstorm session for half an hour now. After a brief introduction and a flurry of ideas, your team has fallen silent. Once eager, excited eyeballs start to scan the room frantically. For someone—anyone—who can set off a spark and reignite the conversation. Related

September 28, 2016 News

Neiheisel Promoted to Project Director

By Stephanie O'Brien

Seed Strategy is pleased to announce that Stephanie Neiheisel has been promoted to Project Director. In this new position, Neiheisel will take on a more prominent leadership role with key clients. Related

June 8, 2016 Career Leading

3 Simple Steps to Becoming a Better Improviser

By Stephanie O'Brien

With the hustle and bustle of everyday life, it’s not uncommon to see people with days, weeks, even months planned out in advance. I’m guilty of this and, and even though it can be stressful, it’s something I’m rather proud of. Related

April 4, 2016 Brand Building

3 Signs Your Brand Needs a Spring Awakening

By Stephanie O'Brien

Reflecting on this spring season of renewal got me thinking about how brands can often benefit from a spring awakening of their own. With that in mind, I’ve put together a list of 3 signs that your brand might be in need of a spring-like refresh. Related

September 15, 2015 News

Neiheisel Joins Strategy Team

By Stephanie O'Brien

Seed Strategy is pleased to welcome Stephanie Neiheisel to the strategy team in the position of Associate Project Director. Related

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