"Happiest when decoding language, building models of consumer behavior and connecting the dots."
VP, Dir. of Research Innovation
For over 11 years, Corey built and led the consumer understanding and insights program at Seed. He’s a tinkerer. An experimenter. A lover of clever approaches to getting deeper insights. Now, as the Director of Research Innovation for Burke & Seed, Corey continues to explore his passion for inventing, discovering and applying methodologies, new and old. Whether it’s innovating for upstream insight or blending methods for downstream optimization and validation, Corey brings Burke & Seed together in exciting new ways.
Especially good at: Knowing consumers really, really well—whether it’s through insights, brand relationships, innovation, brand strategy, consumer behavior change, qualitative research methodologies or product and concept optimization. He’s dabbled in everything surrounding consumers, too: from his psychology background to his apprenticeships in sensory/food science and beyond.
Favorite part of the work: Bringing the consumer to life: their experiences, their language, their voices, their behaviors and motivations.
Alter ego: Phil Dunphy (Modern Family). “He’s occasionally hapless, frequently passionate and silly, always genuine and authentically interested in making others laugh and feel comfortable. Our work is serious stuff... but not that serious. We're all ‘consumers,’ after all. Let's have some fun!”
I am a consumer in every sense of the word. (I promise, I screen myself out as a research respondent, but the fact is, I am a consumer.) And I confess; like most consumers, I don’t always do what I say I do. Related