"I love finding that magical mix of words that I just know is going to work."
Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.
Especially good at: Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.
Favorite part of the work: Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.
Alter ego: James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”
Seed Strategy recently hosted another successful Leading Ladies happy hour in Chicago. Nearly 35 women from several Fortune 100 companies and global advertising agencies attended the dynamic networking and mentoring event, which aims to connect those from all parts of their career journeys in order to share experiences, advice and support. Related
The Fast Company Innovation Festival in New York City is just a few short days away. Different than your typical industry conference, The Fast Company Innovation Festival is known for its innovative “fast tracks”—essentially field trips inside some of the hottest companies like Brandless, BuzzFeed, Pinterest, Plated and more. Related
In a few short days, more than 1,100 market research and insights execs will travel to Orlando, FL for The Marketing Research Event (TMRE). TMRE provides a place for industry professionals to unite in order to learn about unlocking transformational insights that can serve as a powerful force for business success. Related
Seed Strategy is pleased to announce the promotion of Adam Siegel to Creative Director. Siegel’s journey at Seed has been distinctive and filled with growth. He joined the agency in 2010, and with his extensive background in market research and business strategy, quickly became an asset to the Strategy team. Related
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