"I love finding that magical mix of words that I just know is going to work."
Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.
Especially good at: Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.
Favorite part of the work: Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.
Alter ego: James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”
You wouldn’t think it would be hard to develop foods and beverages for consumers who happily eat their own boogers. But, as every parent knows, kids can be the pickiest (no pun intended!) critics around.
Looking for a spark to ignite your creativity? Here are five inspiring creativity conferences that are sure to do the trick. From design, to leadership, to entrepreneurial insight, you’ll find a little bit of each—and a whole lot more—at all of these exciting events.
Between our recent article on the impact of story-based strategic narratives and the landscape of ever-shifting challenges our clients now face, there’s been a lot of talk around Seed about how storytelling is more important than ever. With that in mind, I got the idea to ask some of my colleagues about their favorite storytellers…
2020 was the year of the virtual conference, as event organizers were forced to adapt to the realities of COVID-19. 2021 looks to be more of a mixed bag, with some innovation conferences remaining in the digital realm and others hoping to return to an in-person setting.
Give your inbox out-of-the-box thinking (about every two weeks)