Where Clarity Grows

"I love finding that magical mix of words that I just know is going to work."

Adam Siegel

Creative Director

Here’s a thought. Actually, here’s a bunch. By combining creativity and strategic expertise, Adam leverages his experience in innovation, research and advertising to strike a perfect blend of imagination and business strategy in the form of breakthrough ideas and winning copy. If you like new ideas, Adam has a lot for you to like.

Especially good at:
Seeing a challenge from all perspectives. With wide-ranging experience across multiple marketing disciplines—brand management, advertising, promotions, marketing research and innovation—he’s been in practically everyone’s shoes, and can craft creative that wins on multiple levels.

Favorite part of the work:
Collaborating with really smart people to break previously impenetrable barriers, solve seemingly impossible challenges and to find success where no one else has succeeded before. The hardest challenges lead to the most exciting journeys and most rewarding outcomes.

Alter ego:
James Bond. “My varied work experiences have equipped me with many different ‘gadgets’ that I can choose from. Depending on the situation, I can utilize my experience in research, brand management or advertising to provide a well-rounded approach to innovation—all with that effortless Bond finesse.”

News Feed

July 10, 2017 News

Siegel Promoted to Creative Director

By Adam Siegel

Seed Strategy is pleased to announce the promotion of Adam Siegel to Creative Director. Siegel’s journey at Seed has been distinctive and filled with growth. He joined the agency in 2010, and with his extensive background in market research and business strategy, quickly became an asset to the Strategy team. Related

March 7, 2017 Industry Thinking

Countdown to Expo West

By Adam Siegel

In just a few short days, 70,000+ attendees will descend upon Anaheim, California for Natural Products Expo West 2017. There, they’ll get a glimpse of the latest natural and organic offerings in the food, beverage, health and beauty categories. Seed’s Cherri Prince and Lauren Selman are looking forward to being among those in attendance. Related

February 28, 2017 Brand Building

6 Ways Successful Concepts Can Turn Into Failed Products

By Adam Siegel

Before joining Seed Strategy, I worked as an analyst at Nielsen BASES where I learned countless lessons about testing, forecasting and launching new products. Without a doubt, one of the biggest lessons I learned was that research results never guarantee in-market success. Even the best-performing concepts can crash and burn in the real world. Related

February 9, 2017 Career Leading

An Innovator’s Valentine

By Adam Siegel

In honor of Valentine’s Day, our very own Adam Siegel wrote a poem that only an innovator could love. This humorous piece compares his love for his wife to some of the most memorable informercial products of all time. How (oddly) romantic! Related

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