Innovation is key to growth in business. And as more companies come to realize its importance, the more the process itself becomes subject to innovations big and small.

And with those changes come the buzz words—jargon used to describe the how, the what, the who, the where of innovation. Admittedly, some of these words can get as fuzzy as the so-called “fuzzy front end” of the process.

In this issue of the Seed newsletter, Project Director Corey Beilstein, who recently spoke at the prestigious Pangborn Symposium for the Sensory Sciences, decodes the 7 innovation buzz words (including “fuzzy front end”) you need to know and explores what they can mean for your business.

You’ll also find the latest innovation news and insights in our aptly named News section, plus quotes on the subject from sage minds in Innovation Inspiration.

And for our newest column, “On The Couch,” strategist Rad Wakefield candidly answers 10 questions scientifically designed to expose the depths of his soul—or at least the bookmarks on his internet browser (word is, he has only one).

Stay innovative,