“I take my artists to perform in front of executives to get the brands invested in the project early on.” –Atlantic Records President Julie Greenwald on building brand alliances for her roster

“So Chevrolet is talking to me, and I ask, ‘How many times are you going to play this commercial?’ They said, ‘You'll have more airplay than on any record you've ever had.’ I couldn't believe it. I believe it now.” –John Mellencamp on the use of his music in a Chevy ad

“I can’t let someone else have more control over the relationship people have with my music than I do.” –John Legend on protecting his brand

"We've no sponsor on this tour. And it's not like we've taken some huge high and mighty position on this. If we could get someone to give us a load of money and not have to kiss ass, we probably would take it.” –Bono on financing 1997’s Popmart tour, before, apparently, meeting Apple’s Steve Jobs

“I never really studied business in school. I kind of wish I had, but how boring is that?” –Mick Jagger on his secret regret

“It's a radical time for musicians, a really revolutionary time, and I believe revolutions are a lot more fun than cash, which, by the way, we don't have at major labels anyway, so we might as well get with it and get in the game.” –Courtney Love on the state of the industry

"To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising... is very disappointing to me." –Red Hot Chili Peppers' Flea on the licensing of Jimi Hendrix’s name for a new soft drink