“Certain celebrities are more than happy to co-exist with certain brands, and the trade-off is an obvious one—it helps enhance their visibility in the already overcrowded celebrity marketplace.” —Gerrie Lim, author of “Idol to Icon: The Creation of Celebrity Brands”

“Music kind of sucks. Nobody’s into being a musician. Everybody’s getting their mogul on. You know how shitty Stevie Wonder’s songs would have been if he had to run a clothing company and a cologne line?” —Chris Rock

“You put all your money behind the star, spend very little on production, and let the media do the rest. It’s a no-brainer.” —Jeremy Perrott, Asia-Pacific regional creative director for McCann-Erickson

“You want more mysterious? I'll just try and think, ‘Where the hell's the whiskey?’” —Bill Murray as Suntory Whiskey spokesman Bob Harris in “Lost In Translation”

“If you make a fool of yourself, you can do it with dignity, without taking your pants down. And if you do take your pants down, you can still do it with dignity.”
—William Shatner