For better or worse, Hollywood shapes our perceptions of various professions. And for some reason, filmmakers love to set movies in ad agencies with an ad exec as the main character.

Perhaps that explains why advertisers usually rank so low in those opinion polls rating least-trustworthy professions. Or maybe it’s the reason so many bright, talented people continue to enter the ranks. I guess it all depends on your taste in directors.

In this issue, Senior Writer Robert Cherry revisits the most entertaining films involving advertising and explores what useful information we might take away from Hollywood’s fictional portrayal.

Growing up, I had insider’s view of the profession. My dad—who’s now enjoying life outside the old rat race—worked in advertising for much of his career. He worked for General Electric in the ‘60s, Polaroid during the company’s ’70s heyday, then Beatrice Foods and Loctite in the late ‘70s and ‘80s.

It was always a thrill whenever he’d bring home a product before it hit shelves or a reel of a just-produced spot. My brother and I can still sing every line of vintage Polaroid jingles.

Although it was clearly hard work, my dad made it seem exciting, creative and fun—even a little glamorous. For me, after 20 years in the business, it remains exactly that.

Enjoy,