"A luminary decided to allow fans to line up behind the outfield fences and have their cups filled directly from the beer trucks. The promotion achieved critical mass at that moment, as weaving, hooting queues of people refilled via industrial spigot." — ESPN's Paul Jackson chronicles 10-Cent Beer Night at Cleveland Municipal Stadium, June 4, 1974

"With God as my witness, I thought turkeys could fly."
—WKRP's Arthur "Big Guy" Carlson apologizes for his station's Thanksgiving Turkey Drop promotion

"I take great exception when people say it was a riot. The fact that a tremendous amount of the crowd was very stoned made them very manageable." —former White Sox promotions manager Mike Veek sets the record straight on Disco Demolition Night at Comiskey Park, July 12, 1979

"It's a part of pop culture that's immediately and widely recognizable. We knew right away we wanted to have it."
—Golden Palace spokesman Monty Kerr explains the casino's decision to pay $28,000 for a 10-year-old grilled cheese sandwich bearing the image of the Virgin Mary

"That will be the most expensive drive I'll ever take around Monte Carlo." —Formula One driver Christian Klein reflects on the crash in which he lost a flawless diamond embedded in the nose of the car he was racing as part of a promotion for the film "Ocean's 12"