When we think of promotional stunts, the mind can drift to the failures—the 10-cent beer nights... the city-closing bomb scares... the sticky-sweet run-off of a heat-defeated four-story freezer pop.

But in the right hands—and with the wind blowing in the right direction—guerilla marketing can be an efficient and economical way to supplement traditional marketing options.

In this issue, we pay tribute to the brave men and women who walk that high wire, and recount the stunts that hit their intended target this year without doing harm to anybody or any brand.

You’ll also find relevant news about marketing and innovation, inspirational quotes about promotional stunts, plus an “On The Couch” session with Seed’s Tracy Kelly. Discover Tracy’s guilty pleasure and learn why she’ll never touch a caramel again.

Hope you enjoy,