Innovation in the area of food and nutrition requires deep knowledge of consumer habits, accepted beliefs, likes/dislikes and sensitivity to business issues. Most food items take 18 to 24 months to reach store shelves from inception so maximizing potential success with consumers is essential.

Our Food and Nutrition practice helps companies define consumer segments, understand what products consumers will and will not accept, and develop brand platforms and product ideas that drive business growth. Our staff has an impressive history in food innovation with companies such as The Kellogg's Company, Star-Kist, The Procter & Gamble Company, International Home Foods, General Mills and Sara Lee Corporation.

Our experience helps us understand what consumers respond to and how to get those critical insights that define the direction of product innovation. We have an extensive variety of quantitative and qualitative tools that can rapidly provide data to develop, support or reject beliefs, ideas and concepts.