Our Client is known worldwide for its hundreds of consumer packaged goods with many brands are well over the $1 billion mark. For one of their largest, most recognized brands, an opportunity existed to sell their product into their largest point of entry audience.



The challenge was to create a powerful selling strategy and create a direct mail campaign that would leverage their existing equity.



The Seed team conducted research to clearly understand the motivations of a multiple level audience matrix. The key with this communication matrix was to ensure that all messaging paid off the umbrella brand in a big way. Then, the team create conceptual ideas that communicated the various messages.
These conceptual messages were then tested among the various target audiences to determine which messages were the most meaningful, compelling and believable.

Seed refined the concepts based on the understanding from the audiences. Then, Seed produced and executed all of the direct mail pieces as well as the database management and trial fulfillment.



Working with Seed Strategy, our Client has been able to launch new products as well as improvements on existing brands.