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Susan provides the leadership that makes Seed Strategy, Inc. a world-class strategy and innovation shop. Susan has a B.S. from Indiana University School of Business where her major was Advertising and Marketing with a minor in Art and Ceramics.

  • Worked on 6 of the brands recognized among the top 10 most innovative national brands from 2000 to 2003.
  • Led the strategy and execution of the Star-Kist Tuna in a Pouch launch creative and positioning.
  • Led the strategic development and execution of the Global Crest First Grade Dental Health Program.
  • Worked on the early development of Febreze odor neutralizer.
  • Led new proposition development for Kellogg's Smart Start brand that resulted in a 48 percent business increase in it's first year.
  • Worked on the new product development of Kellogg's Gripz mighty tiny snacks.

Procter & Gamble (uninterrupted work for over 18 years), The Kellogg's Company, Sara Lee Corporation, Wm. Wrigley Jr. Company, Hill's Pet Nutrition, Huntington Bank, Fifth Third Asset Management, Wm. Wrigley Jr. Company, International Home Foods, MorningStar Farms, Star-Kist Tuna, Cincinnati Bell and The HoneyBaked Ham Store.

  Training dressage horses and working on art projects and playing soccer with my daughter.

 





















 

 

Susan Jones
President and Owner

 

 

 

 

 

 
 
   
© 2007 Seed Strategy Inc.