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Susan provides the leadership that makes Seed Strategy, Inc. a world-class strategy and innovation shop. Susan has a B.S. from Indiana University School of Business where her major was Advertising and Marketing with a minor in Art and Ceramics.

  • Worked on 6 of the brands recognized among the top 10 most innovative national brands from 2000 to 2003.
  • Led the strategy and execution, along with the creative and positioning, on the launch of StarKist Flavor Fresh Pouch.
  • Led the strategic development and execution of the Global Crest First Grade Dental Health Program.
  • Worked on the early development of Febreze odor eliminator.
  • Led new proposition development for Kellogg's Smart Start brand that resulted in a 48 percent business increase in its first year.
  • Worked on the new product development of Kellogg's Gripz mighty tiny snacks.
  • Worked with the Special K Global Team on the development of the Protein Waters and Snacks, as well as the future new-product pipeline.
  • Helped develop several new propositions for the Wm. Wrigley Jr. Company on Freedent and Orbit.

Procter & Gamble Company (20+ years), The Kellogg's Company, Sara Lee Corporation, Wm. Wrigley Jr. Company, Hill's Pet Nutrition, Huntington Bank, Fifth Third Asset Management, International Home Foods, Hill’s Science Diet, Morningstar Farms, StarKist Tuna, Cincinnati Bell, The HoneyBaked Ham Store, Kimberly-Clark and WhiteWave's Silk brand.

  Training dressage horses, working on art projects, and spending time with my family.

 

 
 
   
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