Rad brings both strategic discipline and innovation based on his 19 years of experience in advertising, marketing, and new products. His insightful approach to the business fuels Seed's world-class innovation that delivers breakthrough results for our clients.

• Led development of the global branding campaign for 3M that established the company's position and identity in 23 countries around the world and served as a master brand for over 60,000 products.
• Brand revitalization and successful relaunch of established brands including Gulden's, Morningstar Farms, and Velamints.
• New product innovation for The Kellogg's Company, Sara Lee Corporation, P&G, 3M, Healthy Choice, and the Discover 2GO Card.
  

ConAgra, Discover Financial Services, Fifth Third Asset Management, General Mills, International Home Foods, 3M, The Procter & Gamble Company, Honeywell, Sara Lee Corporation, The Kellogg's Company, KeyCorp, Wm. Wrigley Jr. Company.

Family (wife Tracy and 3 boys), church ministry work, saxophonist, incurable DIYer.