Smart strategic development depends on a strong foundation of knowledge built from reliable market data and in-depth consumer research. With over 20 years of experience managing and analyzing primary research, Martha has the highly developed skills required to turn even a mountain of data into a concise story rich with strategic opportunity.

• Contributed category analysis and consumer insights leading to a Fortune 200 food producer's successful launch of new products in the fruit snacks and meal-replacement shakes categories
• Conducted a category analysis of the pet food market including relevant insights and parallels from segments of the grocery/food market that led to the creation of a new eating experience for cats
• Provided consumer and competitive brand analysis leading to a positioning platform enabling a leading woodworking tool manufacturer to expand into new customer segments

Luxottica Retail Group, The Kellogg's Company, Visionary Research Services, Clarity Research, LensCrafters, U.S. Shoe Corporation

Skiing with her husband and family, hanging out in Ellicottville, New York, perusing antique stores, attending Miami University hockey games, judging figure skating for the USFSA, watching numerous high school girls athletic events, re-living college life with her daughters.