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Jeff brings extensive experience working with some of the world’s most well known organizations and brands in all areas of marketing and advertising. As Senior Strategist, Jeff provides leadership to Seed’s consumer insight and strategic development processes. In addition to his experience in marketing, Jeff has also worked in the area of career management consulting, helping individuals to more effectively market and manage their careers.
- Led the design, management and analysis of a 6-month consumer research study for Microsoft Corporation. The key insights and resulting strategy were adopted and implemented by Microsoft in rolling out a major new initiative.
- Conducted a high-level internal study, including analysis and recommendations, for a Fortune 100 company on a significant process change.
- Organized and managed the launch of AT&T’s wireless brand SunCom to over 30 markets in the Southeastern United States.
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